Paint, Wallpaper & Supplies - Zimbabwe

In Zimbabwe, the revenue generated in the Paint, Wallpaper & Supplies market is estimated to be US$168.20m in 2024.
It is projected to experience an annual growth rate of 2.52% (CAGR 2024-2029).
When compared globally, United States generates the highest revenue in this market, reaching US$52bn in 2024.
Taking into account the total population, the per person revenue in Zimbabwe is approximately US$9.88 in 2024.
The demand for eco-friendly paint and wallpaper in Zimbabwe has been steadily increasing due to growing environmental consciousness among consumers.

Definition:

Paints, Wallpaper & Supplies covers a wide-ranged segment of the DIY & Hardware market. Under paint, this includes all types of paint for interior and exterior usage. Wallpaper refers only to wallpaper and does not include wall tiles or wall panels. Supplies include various products which are related to the paint and wallpaper market, focused mainly on cleaning and repairing walls. The segment does not include painting tools, which are included in the Tools & Machines segment instead.

Additional Information:

The market consists of revenue and average revenue per capita data. Per capita figures take into account the whole population. This market includes only B2C (business to consumer) sales. B2B (business to business) sales (e. g., hardware for coffee shops, offices, etc.) are excluded. For more information on the displayed data, click the info button on the right hand side of each box.

Paint
Wallpapers
Paint supplies
Wallpaper supplies

Wall tiles
Wall panels
Painting tools

The Paint, Wallpaper & Supplies market in the DIY & Hardware Store market in Zimbabwe has shown minimal growth due to factors such as limited consumer spending on home improvement, lack of awareness about DIY projects, and the availability of cheaper alternatives. This has resulted in a stagnant market with negligible growth rates.

Customer preferences: With a rise in DIY projects at home due to increased time spent indoors, consumers in Zimbabwe are showing a preference for eco-friendly and sustainable paint and wallpaper options. This can be attributed to a growing awareness of environmental issues and a desire to reduce their carbon footprint. Additionally, there is a trend towards using bold and vibrant colors in interior design, reflecting a desire for self-expression and creativity in home décor.

Trends in the market: In Zimbabwe, the Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market is experiencing a surge in demand for eco-friendly and sustainable products. Consumers are becoming more conscious of their impact on the environment and are seeking out paint and wallpaper options that are non-toxic and made from natural materials. This trend is expected to continue as the government implements stricter environmental regulations. As a result, industry stakeholders will need to adapt their product offerings and marketing strategies to cater to this growing demand for eco-friendly options. Additionally, there is a noticeable increase in the adoption of online channels for purchasing paint and wallpaper, presenting new opportunities for DIY and hardware stores to increase their digital presence and expand their market reach.

Local special circumstances: In Zimbabwe, the market for Paint, Wallpaper & Supplies within the DIY & Hardware Store Market is heavily influenced by the country's unstable political and economic climate. This has led to a high demand for affordable and durable products, as well as a rise in DIY projects as a form of cost-saving. Additionally, the use of traditional building materials, such as mud and thatch, is still prevalent in certain regions, creating a unique market for specialized paints and wall coverings. Government regulations on imported products also play a significant role in shaping the market dynamics.

Underlying macroeconomic factors: The Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market in Zimbabwe is affected by macroeconomic factors such as the country's overall economic stability, government policies, and global economic trends. The recent economic downturn in Zimbabwe has impacted consumer spending and confidence, leading to a decrease in demand for home renovation products. The country's inflation rate and currency volatility also play a significant role in market performance, affecting the costs of raw materials and import/export prices. Additionally, the government's fiscal policies, such as tax rates and trade agreements, can impact the profitability of businesses in the DIY & Hardware Store Market and ultimately influence the availability and affordability of paint, wallpaper, and supplies for consumers.

Data coverage:

Data encompasses B2C enterprises. Figures are segmented by product type and consist of the following: Paint, Wallpaper & Supplies, Tools & Machines, Hardware and Building Materials, Lawn & Garden, Heating & Cooling, Bathroom Hardware, and Floor Covering.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as product value, import value, and export value to determine domestic supply. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing. The main drivers are turnover indices, GDP per capita, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The global paint and coatings industry is a major subset of the international chemical industry. Coatings refer broadly to any type of covering that is applied to an object's surface for functional or decorative reasons, or both. Paints are a subset of coatings that are also used as a protective coating or as a decorative, colorful coating. In 2023, the global paint and coatings industry was estimated to be valued at some 179.98 billion U.S. dollars. It is forecast that by 2032 the sector’s market value will surpass 255.59 billion U.S. dollars. Market growth is mainly driven by increasing demand in the construction industry, with the automotive, general industrial, coil, wood, aerospace, railing, and packaging coatings markets also driving demand growth.