In Zimbabwe, the Lawn & Garden market within the DIY & Hardware Store market is experiencing slow growth due to factors such as limited consumer awareness and low adoption of digital technologies. This has resulted in negligible growth rates for the market. However, with increasing efforts to promote health and wellness, there is potential for growth in this sector.
Customer preferences: As Zimbabwe's economy continues to recover, more consumers are investing in their homes and outdoor spaces, resulting in a growing demand for lawn and garden products. This trend is also fueled by an increasing focus on sustainable living and self-sufficiency, as people are looking to grow their own food and create eco-friendly yards. Additionally, with a younger and more tech-savvy population, there is a growing preference for online shopping and DIY solutions in the lawn and garden market, leading to the rise of digital resources and virtual tools in this sector.
Trends in the market: In Zimbabwe, the DIY & Hardware Store market is seeing a surge in demand for lawn and garden products. This trend is fueled by a growing interest in home improvement and gardening activities, as well as a shift towards self-sufficiency. With the rise of urban gardening and sustainable living practices, there is an increasing demand for organic and environmentally friendly products. This trend is likely to continue in the coming years, with implications for industry stakeholders to cater to this demand and develop new, innovative products to meet consumer needs. Furthermore, with the rise of e-commerce and online shopping in the region, there is an opportunity for retailers to expand their reach and tap into a wider customer base.
Local special circumstances:
In Zimbabwe, the Lawn & Garden Market within the DIY & Hardware Store Market industry is heavily influenced by the country's unique geographical and cultural factors. With a predominantly agricultural economy, there is a high demand for gardening and outdoor maintenance products. However, due to the country's economic challenges, consumers often opt for affordable DIY solutions, making the market highly competitive. Additionally, the government's regulatory policies on imports and exports impact the availability and pricing of products in the market. These factors contribute to the market's dynamics, making it essential for businesses to understand and navigate the local landscape effectively.
Underlying macroeconomic factors: The Lawn & Garden Market within the DIY & Hardware Store Market in Zimbabwe is impacted by macroeconomic factors such as economic stability, consumer spending power, and government policies. In recent years, the global trend towards sustainable living and DIY home improvement projects has created a high demand for products in this market. However, the economic challenges in Zimbabwe, such as high inflation and limited access to credit, have impacted consumer confidence and spending. Additionally, the government's policies on foreign investment and currency exchange has also affected the supply chain and pricing of products in this market. These macroeconomic factors continue to influence the growth and performance of the Lawn & Garden Market in Zimbabwe.
Data coverage:
Data encompasses B2C enterprises. Figures are segmented by product type and consist of the following: Paint, Wallpaper & Supplies, Tools & Machines, Hardware and Building Materials, Lawn & Garden, Heating & Cooling, Bathroom Hardware, and Floor Covering.Modeling approach / Market size:
Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as product value, import value, and export value to determine domestic supply. This data helps us to estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing. The main drivers are turnover indices, GDP per capita, and consumer spending per capita.Additional Notes:
The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.
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