Paint, Wallpaper & Supplies - Southern Africa

In Southern Africa, the revenue generated in the Paint, Wallpaper & Supplies market in 2024 amounts to US$451.60m.
It is projected that the market will experience an annual growth rate of 0.81% (CAGR 2024-2029).
When compared globally, United States leads in revenue generation with US$52bn in 2024.
In terms of per capita figures, each individual in Southern Africa contributes US$6.45 in revenue in 2024.
"Due to the growing demand for eco-friendly products, the paint market in Southern Africa is experiencing a surge in sales of low-VOC paints."

Definition:

Paints, Wallpaper & Supplies covers a wide-ranged segment of the DIY & Hardware market. Under paint, this includes all types of paint for interior and exterior usage. Wallpaper refers only to wallpaper and does not include wall tiles or wall panels. Supplies include various products which are related to the paint and wallpaper market, focused mainly on cleaning and repairing walls. The segment does not include painting tools, which are included in the Tools & Machines segment instead.

Additional Information:

The market consists of revenue and average revenue per capita data. Per capita figures take into account the whole population. This market includes only B2C (business to consumer) sales. B2B (business to business) sales (e. g., hardware for coffee shops, offices, etc.) are excluded. For more information on the displayed data, click the info button on the right hand side of each box.

Paint
Wallpapers
Paint supplies
Wallpaper supplies

Wall tiles
Wall panels
Painting tools

The Paint, Wallpaper & Supplies Market in the DIY & Hardware Store Market in Southern Africa is experiencing stagnant growth due to declining demand and economic challenges. Factors such as low consumer spending and increased competition are impacting the growth rate, leading to a negligible decline in the market.

Customer preferences: The Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market is experiencing a growing consumer preference for eco-friendly and sustainable options. With increasing awareness about environmental responsibility, customers are gravitating towards products that have minimal impact on the planet. This trend is accentuated by a rise in the number of DIY and home improvement enthusiasts, who prioritize using natural and non-toxic materials in their projects. Additionally, the use of plant-based and biodegradable paints and wallpapers is becoming more popular as consumers seek to create healthier living spaces.

Trends in the market: In Southern Africa, the Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market is experiencing a surge in demand for eco-friendly and sustainable options, driven by an increasing awareness of environmental issues. Additionally, with the rise of online shopping and e-commerce, there is a growing trend of consumers purchasing paint and wallpaper supplies online. These trends indicate a shift towards more conscious and convenient buying habits, which could have significant impacts on traditional brick-and-mortar stores. Furthermore, there is a growing interest in DIY home improvement projects, which has led to an increase in sales of paint and wallpaper supplies. Companies in this market may need to adapt to these changing preferences by offering more eco-friendly options and strengthening their online presence to remain competitive.

Local special circumstances: In Southern Africa, the Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market is shaped by unique factors such as the region's diverse climatic conditions and cultural preferences. The demand for weather-resistant paints and eco-friendly options drives the market, while high import tariffs and strict regulatory standards create challenges for international suppliers. Additionally, the DIY culture and growing trend of home renovation projects contribute to the market's growth.

Underlying macroeconomic factors: The Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market in Southern Africa is significantly impacted by macroeconomic factors such as consumer confidence, GDP growth, and government spending. The overall economic health of the region greatly influences consumer purchasing power and demand for home improvement products. Furthermore, government policies and regulations that promote sustainable development and energy efficiency are driving the demand for eco-friendly paint and wallpaper products. The rising housing construction and renovation activities in the region are also contributing to the market growth, as consumers seek high-quality and aesthetically pleasing products for their homes.

Data coverage:

Data encompasses B2C enterprises. Figures are segmented by product type and consist of the following: Paint, Wallpaper & Supplies, Tools & Machines, Hardware and Building Materials, Lawn & Garden, Heating & Cooling, Bathroom Hardware, and Floor Covering.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as product value, import value, and export value to determine domestic supply. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing. The main drivers are turnover indices, GDP per capita, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The global paint and coatings industry is a major subset of the international chemical industry. Coatings refer broadly to any type of covering that is applied to an object's surface for functional or decorative reasons, or both. Paints are a subset of coatings that are also used as a protective coating or as a decorative, colorful coating. In 2023, the global paint and coatings industry was estimated to be valued at some 179.98 billion U.S. dollars. It is forecast that by 2032 the sector’s market value will surpass 255.59 billion U.S. dollars. Market growth is mainly driven by increasing demand in the construction industry, with the automotive, general industrial, coil, wood, aerospace, railing, and packaging coatings markets also driving demand growth.