Floor Covering - Southern Africa

Southern Africa

Highlights

In Southern Africa, the revenue generated in the Floor Covering market in 2024 amounts to US$45.17m.
It is projected to experience an annual growth rate of 1.54% (CAGR 2024-2029).
When comparing globally, United States generates the highest revenue in this market, reaching US$6bn in 2024.
In terms of per person revenues, in Southern Africa generates US$0.64 in 2024.
The demand for sustainable and locally sourced floor coverings is increasing in Southern Africa, reflecting a growing preference for eco-friendly and ethically produced products.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The DIY & Hardware Store Market in Southern Africa is experiencing minimal growth due to economic challenges and consumers' preference for traditional materials. Factors such as increasing urbanization, rising disposable income, and growing demand for home renovation projects are expected to drive the market's growth. However, the market's growth is being impacted by the high cost of raw materials, limited access to credit, and stiff competition from DIY retailers.

Customer preferences: As more consumers prioritize sustainability and environmentally-friendly practices, there has been a growing interest in eco-friendly flooring options in the Floor Covering Market within the DIY & Hardware Store Market. This trend is fueled by cultural values of conservation and a desire for natural products. Additionally, an increase in DIY home improvement projects has led to a rise in demand for easy-to-install flooring solutions, catering to the busy lifestyles of modern consumers.

Trends in the market: In Southern Africa, the Floor Covering Market within the DIY & Hardware Store Market is experiencing a rise in eco-friendly options, such as sustainable flooring materials and green adhesives. There is also a growing trend of customization, with consumers seeking unique designs and personalized options. These trends reflect a shift towards more environmentally conscious and individualized consumer preferences. Industry stakeholders will need to adapt to these changes by offering more sustainable and customizable products to remain competitive in the market.

Local special circumstances: In South Africa, the Floor Covering Market within the DIY & Hardware Store Market is heavily influenced by the country's diverse climate and cultural preferences. The demand for different types of flooring varies depending on the region, with coastal areas favoring waterproof options and inland regions opting for carpet or laminate flooring. Additionally, stringent building regulations and increasing focus on sustainability have led to a rise in eco-friendly and locally sourced flooring products in the market.

Underlying macroeconomic factors: The growth of the Floor Covering Market within the DIY & Hardware Store Market is heavily influenced by macroeconomic factors such as housing construction and renovation activity, consumer confidence, and disposable income. Countries with a strong economy and favorable consumer outlook are experiencing higher demand for home improvement products, including floor coverings from DIY and hardware stores. Additionally, government initiatives promoting sustainable and energy-efficient housing solutions are also contributing to the growth of the market. Moreover, the increasing popularity of online shopping and digital solutions in the home improvement sector is expected to further drive the market growth in the near future.

Data coverage:

Data encompasses B2C enterprises. Figures are segmented by product type and consist of the following: Paint, Wallpaper & Supplies, Tools & Machines, Hardware and Building Materials, Lawn & Garden, Heating & Cooling, Bathroom Hardware, and Floor Covering.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as product value, import value, and export value to determine domestic supply. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing. The main drivers are turnover indices, GDP per capita, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.