Paint, Wallpaper & Supplies - Romania

In Romania, the revenue generated in the Paint, Wallpaper & Supplies market is projected to reach US$414.10m in 2024.
It is anticipated that this market will experience an annual growth rate of 4.68% (CAGR 2024-2029).
When comparing globally, United States generates the highest revenue in this market, amounting to US$52bn in 2024.
In terms of per person revenues, in Romania generates US$21.11 in 2024.
Romania has seen a growing demand for eco-friendly and sustainable paint products in the Paint, Wallpaper & Supplies market.

Definition:

Paints, Wallpaper & Supplies covers a wide-ranged segment of the DIY & Hardware market. Under paint, this includes all types of paint for interior and exterior usage. Wallpaper refers only to wallpaper and does not include wall tiles or wall panels. Supplies include various products which are related to the paint and wallpaper market, focused mainly on cleaning and repairing walls. The segment does not include painting tools, which are included in the Tools & Machines segment instead.

Additional Information:

The market consists of revenue and average revenue per capita data. Per capita figures take into account the whole population. This market includes only B2C (business to consumer) sales. B2B (business to business) sales (e. g., hardware for coffee shops, offices, etc.) are excluded. For more information on the displayed data, click the info button on the right hand side of each box.

Paint
Wallpapers
Paint supplies
Wallpaper supplies

Wall tiles
Wall panels
Painting tools

In Romania, the DIY & Hardware Store Market for Paint, Wallpaper & Supplies is witnessing minimal growth due to factors such as limited consumer awareness and low purchasing power. However, the convenience of online shopping is driving growth in this market.

Customer preferences: With a growing interest in home improvement and personalization, consumers in Romania are increasingly turning to DIY & hardware stores for paint, wallpaper, and other supplies. This trend is driven by a desire to create unique and customized living spaces that reflect personal taste and style. Additionally, as the younger generation becomes more environmentally conscious, there is a growing demand for eco-friendly and sustainable home decor and renovation options. This has led to a rise in the availability of environmentally-friendly paint and wallpaper choices in the DIY & hardware store market.

Trends in the market: In Romania, the Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market is witnessing an increasing demand for eco-friendly and sustainable products. This trend is driven by consumers who are becoming more environmentally conscious and are seeking greener alternatives for home improvement projects. This trend is expected to continue as the market for green products is projected to grow. Industry stakeholders need to adapt to this shift in consumer preferences and offer a wider range of eco-friendly options to stay competitive in the market. Additionally, the rise of e-commerce and online shopping platforms is also impacting the industry, with more customers turning to online channels for their home improvement needs. This trend is expected to continue in the future, as it offers convenience and a wider product selection for consumers. As a result, industry stakeholders need to invest in their online presence and improve their e-commerce capabilities to capitalize on this trend.

Local special circumstances: In Romania, the Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market is heavily influenced by the country's strong DIY culture and its rising middle class with increased purchasing power. This has led to a demand for affordable yet high-quality DIY products, driving competition among hardware stores. Additionally, the country's strict regulations on environmental sustainability have pushed for the development of eco-friendly paint and wallpaper options in the market.

Underlying macroeconomic factors: The Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market in Romania is heavily influenced by macroeconomic factors. The country's strong economic growth and stable fiscal policies have resulted in increased consumer spending power, enabling them to invest in home improvement projects. Additionally, Romania's growing DIY culture and high demand for affordable yet high-quality DIY supplies have also driven the market growth. The global trend towards sustainable and eco-friendly products has also impacted the market, with an increasing demand for environmentally friendly paint and wallpaper options. Furthermore, government initiatives to support the construction industry and growing interest in home renovation among millennials are also influencing the market growth in Romania.

Data coverage:

Data encompasses B2C enterprises. Figures are segmented by product type and consist of the following: Paint, Wallpaper & Supplies, Tools & Machines, Hardware and Building Materials, Lawn & Garden, Heating & Cooling, Bathroom Hardware, and Floor Covering.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as product value, import value, and export value to determine domestic supply. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing. The main drivers are turnover indices, GDP per capita, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The global paint and coatings industry is a major subset of the international chemical industry. Coatings refer broadly to any type of covering that is applied to an object's surface for functional or decorative reasons, or both. Paints are a subset of coatings that are also used as a protective coating or as a decorative, colorful coating. In 2023, the global paint and coatings industry was estimated to be valued at some 179.98 billion U.S. dollars. It is forecast that by 2032 the sector’s market value will surpass 255.59 billion U.S. dollars. Market growth is mainly driven by increasing demand in the construction industry, with the automotive, general industrial, coil, wood, aerospace, railing, and packaging coatings markets also driving demand growth.