Lawn & Garden - Romania | Statista Market Forecast

In Romania, the revenue in the Lawn & Garden market in 2024 reaches US$445.00m.
Looking ahead, the market is projected to experience an annual growth rate of 3.87% (CAGR 2024-2029).
When compared globally, United States leads in terms of revenue generation with US$133bn in 2024.
On a per person basis, in 2024, in Romania generates revenues of US$22.68.
Romania's lawn and garden market is experiencing a surge in demand for eco-friendly and sustainable products.

Definition:

In the segment Lawn & Garden, the focus lies on products that help homeowners and landscapers create and maintain attractive and functional outdoor living spaces. Included in this segment are plants, gardening tools, gardening plant supplies, and outdoor power equipment. Outdoor accessories, such as umbrellas and sunshades, and outdoor storage, such as a garden house, as well as non-electric grills and garden décor are also part of the segment.

Additional Information:

The market consists of revenue and average revenue per capita data. Per capita figures take into account the whole population. This market includes only B2C (business to consumer) sales. B2B (business to business) sales (e. g., hardware for coffee shops, offices, etc.) are excluded. Outdoor lamps are not included in this segment but can be found in the Lamps & Lighting segment of the Furniture market. For more information on the displayed data, click the info button on the right hand side of each box.

Gardening tools & outdoor power equipment
Plants & gardening supplies
Outdoor storage
Non-electric grills and supplies
Garden décor

Outdoor & garden furniture
Outdoor lamps
Farm and ranch supplies
Aquatic plants

The Lawn & Garden Market in Romania has shown negligible growth, influenced by factors such as the slow adoption of digital technologies, lower health awareness among consumers, and limited availability of online services in the DIY & Hardware Store Market.

Customer preferences: As more consumers prioritize sustainability and eco-friendliness, there has been a growing demand for organic and eco-friendly lawn and garden products in Romania. This shift is driven by evolving lifestyle factors, such as a desire for healthier and more environmentally-conscious living. Additionally, there has been a rise in DIY gardening, with more people turning to their own backyard for fresh produce. This trend has led to an increase in sales of gardening tools and supplies at hardware stores, catering to the growing interest in self-sufficient and sustainable gardening practices.

Trends in the market: In Romania, the Lawn & Garden Market within the DIY & Hardware Store Market is experiencing a rise in demand for environmentally-friendly products, as consumers become more conscious about their impact on the environment. There is also a trend towards using smart technology in gardening, with products such as automated irrigation systems and robotic lawn mowers gaining popularity. These trends signal a shift towards more sustainable and efficient practices in the industry. However, they also present challenges for industry stakeholders, such as the need to invest in new technology and adapt to changing consumer preferences. Furthermore, the increased focus on environmental sustainability may result in stricter regulations and higher costs for businesses. Nevertheless, these trends present opportunities for businesses to differentiate themselves and tap into the growing demand for eco-friendly products in the market.

Local special circumstances: In Romania, the Lawn & Garden Market within the DIY & Hardware Store Market is heavily influenced by the country's agricultural traditions and widespread interest in gardening. The market is also affected by the relatively low purchasing power of Romanian consumers, leading to a focus on affordable and functional gardening products. Additionally, Romania's regulatory landscape plays a role in shaping the market, with laws regulating the use of pesticides and fertilizers encouraging the development of more eco-friendly gardening options. These local factors set the Romanian market apart from others and impact the strategies and offerings of companies within this sector.

Underlying macroeconomic factors: The Lawn & Garden Market within the DIY & Hardware Store Market in Romania is heavily impacted by macroeconomic factors such as consumer spending, housing market trends, and GDP growth. As the Romanian economy continues to experience steady growth and increasing disposable incomes, consumers are more inclined to spend on home improvement and outdoor products, thus driving the demand for the Lawn & Garden market within the DIY & Hardware Store market. Additionally, favorable fiscal policies and government incentives for homeowners to invest in their properties further contribute to the growth of this market segment.

Data coverage:

Data encompasses B2C enterprises. Figures are segmented by product type and consist of the following: Paint, Wallpaper & Supplies, Tools & Machines, Hardware and Building Materials, Lawn & Garden, Heating & Cooling, Bathroom Hardware, and Floor Covering.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as product value, import value, and export value to determine domestic supply. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing. The main drivers are turnover indices, GDP per capita, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Gardening is becoming an increasingly popular pastime in the United States. The pandemic freed up a lot of spare time for many homeowners, allowing them to remodel and redecorate their homes and lawns. Not only has this led to an increase in home improvement projects, but also to a measurable growth of the garden equipment and plants market. In 2020, the combined sales of building materials and garden equipment grew by 14 percent compared to the year before, at more than 425 billion U.S. dollars. Similarly, that same year the market size of the plant and flower growing industry increased, recovering from a sales dip in 2019.