Paint, Wallpaper & Supplies - Greece

In Greece, the revenue in the Paint, Wallpaper & Supplies market reached US$252.50m in 2024.
It is projected to experience an annual growth rate of 0.65% (CAGR 2024-2029).
Comparatively, United States generates the highest revenue in this market, amounting to US$52bn in 2024.
In terms of per capita figures, the revenue per person in Greece is US$24.51 in 2024.
The demand for traditional Greek ceramic paints and hand-painted wallpapers is on the rise in Greece.

Definition:

Paints, Wallpaper & Supplies covers a wide-ranged segment of the DIY & Hardware market. Under paint, this includes all types of paint for interior and exterior usage. Wallpaper refers only to wallpaper and does not include wall tiles or wall panels. Supplies include various products which are related to the paint and wallpaper market, focused mainly on cleaning and repairing walls. The segment does not include painting tools, which are included in the Tools & Machines segment instead.

Additional Information:

The market consists of revenue and average revenue per capita data. Per capita figures take into account the whole population. This market includes only B2C (business to consumer) sales. B2B (business to business) sales (e. g., hardware for coffee shops, offices, etc.) are excluded. For more information on the displayed data, click the info button on the right hand side of each box.

Paint
Wallpapers
Paint supplies
Wallpaper supplies

Wall tiles
Wall panels
Painting tools

In Greece, the Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market has seen limited growth, influenced by factors such as minimal consumer awareness and preference for traditional purchasing methods.

Customer preferences: As DIY projects and home renovations continue to gain popularity in Greece, consumers are increasingly seeking eco-friendly and sustainable paint, wallpaper, and supplies options. This shift is driven by a growing awareness of environmental issues and a desire to make more conscious purchasing decisions. Additionally, with the rise of online shopping, consumers are now able to easily access a wider range of eco-friendly products, further driving this trend.

Trends in the market: In Greece, the DIY & Hardware Store Market is experiencing a rise in demand for eco-friendly and sustainable paint and wallpaper products. This trend is in line with the growing global concern for environmental conservation. With more and more consumers opting for these products, there is a significant opportunity for industry players to invest in and promote such offerings. Additionally, there is an increasing use of technology in this market, with the emergence of virtual paint and wallpaper tools that allow customers to visualize and experiment with different color and pattern options. This is expected to enhance the customer experience and drive sales for businesses in the Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market.

Local special circumstances: In Greece, the Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market has been impacted by the country's economic crisis. The demand for cheaper alternatives, such as do-it-yourself painting and decorating, has increased as consumers look to save money. Additionally, strict regulations on the use of lead in paints have resulted in a shift towards eco-friendly and non-toxic products. The cultural importance of home maintenance and decoration in Greece has also fueled the growth of this market.

Underlying macroeconomic factors: The Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market in Greece is influenced by various macroeconomic factors. The country's economic health, fiscal policies, and global economic trends directly impact the performance of this market. For instance, a stable economy, favorable fiscal policies, and positive global economic trends can lead to increased consumer confidence and spending, resulting in higher demand for paint, wallpaper, and supplies. On the other hand, an economic downturn or unstable economy can have a negative impact on market growth. Additionally, government initiatives, such as promoting home renovation and improvement, can also drive market growth. Similarly, any changes in interest rates or inflation rates can affect consumer behavior and impact the market.

Data coverage:

Data encompasses B2C enterprises. Figures are segmented by product type and consist of the following: Paint, Wallpaper & Supplies, Tools & Machines, Hardware and Building Materials, Lawn & Garden, Heating & Cooling, Bathroom Hardware, and Floor Covering.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as product value, import value, and export value to determine domestic supply. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing. The main drivers are turnover indices, GDP per capita, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The global paint and coatings industry is a major subset of the international chemical industry. Coatings refer broadly to any type of covering that is applied to an object's surface for functional or decorative reasons, or both. Paints are a subset of coatings that are also used as a protective coating or as a decorative, colorful coating. In 2023, the global paint and coatings industry was estimated to be valued at some 179.98 billion U.S. dollars. It is forecast that by 2032 the sector’s market value will surpass 255.59 billion U.S. dollars. Market growth is mainly driven by increasing demand in the construction industry, with the automotive, general industrial, coil, wood, aerospace, railing, and packaging coatings markets also driving demand growth.