Lawn & Garden - Greece | Statista Market Forecast

In Greece, the Lawn & Garden market generates a revenue of US$662.30m in 2024.
It is projected to experience an annual growth rate of 0.59% (CAGR 2024-2029).
When compared to other countries, United States leads the global market with a revenue of US$133bn in 2024.
In terms of per capita figures, each person in Greece contributes US$64.29 to the total revenue in 2024.
Greek homeowners are increasingly turning to drought-resistant plants and artificial turf to combat water scarcity and maintain lush lawns and gardens.

Definition:

In the segment Lawn & Garden, the focus lies on products that help homeowners and landscapers create and maintain attractive and functional outdoor living spaces. Included in this segment are plants, gardening tools, gardening plant supplies, and outdoor power equipment. Outdoor accessories, such as umbrellas and sunshades, and outdoor storage, such as a garden house, as well as non-electric grills and garden décor are also part of the segment.

Additional Information:

The market consists of revenue and average revenue per capita data. Per capita figures take into account the whole population. This market includes only B2C (business to consumer) sales. B2B (business to business) sales (e. g., hardware for coffee shops, offices, etc.) are excluded. Outdoor lamps are not included in this segment but can be found in the Lamps & Lighting segment of the Furniture market. For more information on the displayed data, click the info button on the right hand side of each box.

Gardening tools & outdoor power equipment
Plants & gardening supplies
Outdoor storage
Non-electric grills and supplies
Garden décor

Outdoor & garden furniture
Outdoor lamps
Farm and ranch supplies
Aquatic plants

The Lawn & Garden Market in Greece has seen a minimal growth rate, influenced by factors such as slow economic recovery, low consumer confidence, and increasing competition from online retailers. This has impacted the convenience of DIY & Hardware Stores, hindering their potential growth in the digital age.

Customer preferences: Consumers in Greece are focusing on sustainability and eco-friendliness when it comes to their lawn and garden purchases. This is driven by the increasing awareness of environmental issues and the desire to make more conscious choices. As a result, there is a growing demand for eco-friendly gardening tools, organic fertilizers and pest control products. This trend is also influenced by the popularity of green living and the rise of urban gardening, especially among younger generations. DIY and hardware stores are responding to this shift by offering more environmentally-friendly options, such as reusable shopping bags and solar-powered equipment.

Trends in the market: In Greece, the Lawn & Garden Market within the DIY & Hardware Store Market is experiencing a surge in demand for environmentally-friendly and sustainable products. This trend is driven by growing consumer awareness and concern for the impact of traditional gardening practices on the environment. As a result, more DIY and hardware stores are offering eco-friendly options such as organic fertilizers, biodegradable pots, and solar-powered gardening tools. Additionally, there is a shift towards urban gardening, with a rise in demand for compact and mobile gardening solutions for small spaces. This trend is expected to continue, presenting opportunities for stakeholders to tap into the growing demand for sustainable and space-saving gardening products.

Local special circumstances: In Greece, the Lawn & Garden Market within the DIY & Hardware Store Market is heavily influenced by the country's unique cultural and geographical factors. The Mediterranean climate and rich soil make it ideal for gardening, resulting in a strong demand for gardening supplies and equipment. Additionally, the Greek culture places a strong emphasis on home gardening and DIY projects, making the Lawn & Garden Market a key aspect of the overall DIY & Hardware Store Market. The market is also impacted by government regulations, such as restrictions on certain pesticides and fertilizers, which can affect the availability and pricing of products.

Underlying macroeconomic factors: The Lawn & Garden Market within the DIY & Hardware Store Market in Greece is heavily influenced by macroeconomic factors such as consumer spending, housing trends, and overall economic health. As the country continues to recover from a long period of economic instability, consumer confidence and purchasing power have been improving. This has led to an increase in demand for lawn and garden products as homeowners look to invest in their properties. Additionally, the overall health of the Greek economy, including factors such as inflation, interest rates, and government policies, can have a significant impact on the performance of the market. As such, it is crucial for companies within this market to closely monitor and adapt to these macroeconomic trends to stay competitive and succeed in Greece.

Data coverage:

Data encompasses B2C enterprises. Figures are segmented by product type and consist of the following: Paint, Wallpaper & Supplies, Tools & Machines, Hardware and Building Materials, Lawn & Garden, Heating & Cooling, Bathroom Hardware, and Floor Covering.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as product value, import value, and export value to determine domestic supply. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing. The main drivers are turnover indices, GDP per capita, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Gardening is becoming an increasingly popular pastime in the United States. The pandemic freed up a lot of spare time for many homeowners, allowing them to remodel and redecorate their homes and lawns. Not only has this led to an increase in home improvement projects, but also to a measurable growth of the garden equipment and plants market. In 2020, the combined sales of building materials and garden equipment grew by 14 percent compared to the year before, at more than 425 billion U.S. dollars. Similarly, that same year the market size of the plant and flower growing industry increased, recovering from a sales dip in 2019.