Floor Covering - Greece

Greece

Highlights

In Greece, the Floor Covering market generates a revenue of US$8.56m in 2024.
This market segment is expected to experience an annual growth rate of 0.35% (CAGR 2024-2029).
When compared globally, United States leads in revenue generation with US$6bn in 2024.
In terms of per person revenues, in Greece generates US$0.83 in 2024.
Greece's floor covering market is experiencing a surge in demand for traditional Greek-style ceramic tiles due to their unique design and cultural significance.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

In Greece, the DIY & Hardware Store Market for Floor Coverings is experiencing negligible growth. This can be attributed to various factors such as a decline in consumer spending on home renovation projects, high competition among hardware stores, and a shift towards online shopping for home improvement products. Despite this slow growth, the market is expected to bounce back due to the rising demand for eco-friendly and sustainable flooring options.

Customer preferences: Consumers in Greece are increasingly turning to DIY and hardware stores for their flooring needs, with a growing preference for more eco-friendly and sustainable options. This trend is driven by a growing awareness of environmental concerns and a desire for healthier living spaces. Additionally, there is a growing trend towards DIY home improvement projects as a result of the COVID-19 pandemic, with consumers looking to make their homes more comfortable and functional. As a result, floor covering materials such as bamboo, cork, and reclaimed wood are becoming more popular due to their sustainability and cost-effectiveness. This shift towards environmentally-friendly options also reflects a cultural shift towards a more mindful and conscious way of living.

Trends in the market: In Greece, the Floor Covering Market within the DIY & Hardware Store Market is experiencing a shift towards sustainable flooring options, such as bamboo and cork, as consumers become more environmentally conscious. Additionally, there is a growing trend of DIY installation, driven by the increased availability of online tutorials and instructional videos. These trends have significant implications for stakeholders, as they must adapt their products and services to meet the changing demands of consumers. Furthermore, this shift towards sustainable and DIY solutions has the potential to disrupt traditional sales channels and distribution methods, requiring industry players to innovate and find new ways to reach customers.

Local special circumstances: In Greece, the Floor Covering Market within the DIY & Hardware Store Market is influenced by a strong DIY culture and a high demand for DIY and home improvement products. This is driven by the country's economic crisis, leading to a surge of interest in DIY solutions for cost-effective home renovations. Additionally, Greece's unique architectural style, with a focus on outdoor living spaces, has created a demand for durable and weather-resistant flooring options, making the floor covering market a vital aspect of the DIY and hardware store industry.

Underlying macroeconomic factors: The Floor Covering Market within the DIY & Hardware Store Market in Greece is significantly impacted by macroeconomic factors such as economic stability, consumer spending, and government policies. With the global economy facing uncertainty, the demand for home improvement products is expected to remain relatively stable in Greece. Additionally, the country's strong domestic demand and rising disposable incomes are expected to drive the growth of the DIY & Hardware Store Market, which in turn will positively impact the Floor Covering Market. Furthermore, government initiatives to support housing construction and renovation projects will also contribute to the market's growth. However, potential challenges such as rising inflation and currency fluctuations may affect consumer purchasing power and subsequently dampen market performance.

Data coverage:

Data encompasses B2C enterprises. Figures are segmented by product type and consist of the following: Paint, Wallpaper & Supplies, Tools & Machines, Hardware and Building Materials, Lawn & Garden, Heating & Cooling, Bathroom Hardware, and Floor Covering.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as product value, import value, and export value to determine domestic supply. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing. The main drivers are turnover indices, GDP per capita, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.