Paint, Wallpaper & Supplies - Eastern Europe

  • Eastern Europe
  • In Eastern Europe, the revenue in the Paint, Wallpaper & Supplies market reached US$3.11bn in 2024.
  • It is projected to experience an annual growth rate of 2.39% (CAGR 2024-2029).
  • When compared globally, in the United States generates the highest revenue, amounting to US$51,580m in 2024.
  • Taking into account the total population, per person revenues in 2024 stand at US$13.06.
  • In Eastern Europe, Poland is experiencing a surge in demand for eco-friendly and sustainable paint and wallpaper products.

Key regions: Japan, Indonesia, Turkey, Germany, Worldwide

 
Market
 
Region
 
Region comparison
 
Currency
 

Analyst Opinion

The Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market in Eastern Europe is seeing a small rate of growth, influenced by factors such as fluctuating consumer demand, economic instability, and increasing competition. Despite these challenges, the market is still expected to expand in the coming years due to the growing popularity of DIY projects and home renovations in the region.

Customer preferences:
There has been a notable increase in consumer demand for eco-friendly and sustainable paint and wallpaper options in Eastern Europe. This trend is driven by a growing awareness of environmental issues and a desire for more natural and non-toxic products. Additionally, there has been a rise in DIY and home improvement projects, particularly among younger generations, as people spend more time at home due to the pandemic. This has led to a demand for high-quality and long-lasting paint and wallpaper products.

Trends in the market:
In Eastern Europe, the Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market is seeing a rise in demand for sustainable and eco-friendly products. Consumers are becoming more environmentally conscious and seeking out environmentally friendly options for their home improvement projects. This trend is expected to continue as governments and corporations prioritize sustainability initiatives. Additionally, there is a growing trend of DIY projects and home renovation, as people spend more time at home due to the pandemic. This presents an opportunity for industry players to offer innovative and convenient solutions for DIY enthusiasts.

Local special circumstances:
In Eastern Europe, the Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market is affected by the unique geographical conditions, such as extreme weather patterns and building materials prevalent in the region. Additionally, cultural preferences for DIY home improvement projects and regulations on paint and wallpaper ingredients have a significant impact on market trends and sales. For example, in Poland, eco-friendly and natural paint products are increasingly popular due to strict environmental regulations, while Russian consumers have a strong preference for glossy finishes. These factors create a distinct market landscape in Eastern Europe compared to other regions.

Underlying macroeconomic factors:
The Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market in Eastern Europe is heavily influenced by macroeconomic factors such as economic stability, consumer spending, and trade policies. Countries with favorable economic conditions and strong consumer purchasing power are experiencing faster market growth compared to regions with economic instability and limited consumer spending. Moreover, favorable trade policies and increased investment in infrastructure are also contributing to the growth of this market. Additionally, the increasing popularity of DIY and home improvement projects, coupled with the rising trend of eco-friendly and sustainable products, are driving the demand for paint, wallpaper, and supplies in the Eastern European market.

Methodology

Data coverage:

Data encompasses B2C enterprises. Figures are segmented by product type and consist of the following: Paint, Wallpaper & Supplies, Tools & Machines, Hardware and Building Materials, Lawn & Garden, Heating & Cooling, Bathroom Hardware, and Floor Covering.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as product value, import value, and export value to determine domestic supply. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing. The main drivers are turnover indices, GDP per capita, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

Overview

  • Revenue
  • Sales Channels
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
Please wait

Contact

Get in touch with us. We are happy to help.
Statista Locations
Contact Meredith Alda
Meredith Alda
Sales Manager– Contact (United States)

Mon - Fri, 9am - 6pm (EST)

Contact Yolanda Mega
Yolanda Mega
Operations Manager– Contact (Asia)

Mon - Fri, 9am - 5pm (SGT)

Contact Ayana Mizuno
Ayana Mizuno
Junior Business Development Manager– Contact (Asia)

Mon - Fri, 10:00am - 6:00pm (JST)

Contact Lodovica Biagi
Lodovica Biagi
Director of Operations– Contact (Europe)

Mon - Fri, 9:30am - 5pm (GMT)

Contact Carolina Dulin
Carolina Dulin
Group Director - LATAM– Contact (Latin America)

Mon - Fri, 9am - 6pm (EST)