Paint, Wallpaper & Supplies - Eastern Europe

In Eastern Europe, the revenue in the Paint, Wallpaper & Supplies market reached US$3.11bn in 2024.
It is projected to experience an annual growth rate of 2.44% (CAGR 2024-2029).
When compared globally, United States generates the highest revenue, amounting to US$52bn in 2024.
Taking into account the total population, per person revenues in 2024 stand at US$13.06.
In Eastern Europe, Poland is experiencing a surge in demand for eco-friendly and sustainable paint and wallpaper products.

Definition:

Paints, Wallpaper & Supplies covers a wide-ranged segment of the DIY & Hardware market. Under paint, this includes all types of paint for interior and exterior usage. Wallpaper refers only to wallpaper and does not include wall tiles or wall panels. Supplies include various products which are related to the paint and wallpaper market, focused mainly on cleaning and repairing walls. The segment does not include painting tools, which are included in the Tools & Machines segment instead.

Additional Information:

The market consists of revenue and average revenue per capita data. Per capita figures take into account the whole population. This market includes only B2C (business to consumer) sales. B2B (business to business) sales (e. g., hardware for coffee shops, offices, etc.) are excluded. For more information on the displayed data, click the info button on the right hand side of each box.

Paint
Wallpapers
Paint supplies
Wallpaper supplies

Wall tiles
Wall panels
Painting tools

The Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market in Eastern Europe is seeing a small rate of growth, influenced by factors such as fluctuating consumer demand, economic instability, and increasing competition. Despite these challenges, the market is still expected to expand in the coming years due to the growing popularity of DIY projects and home renovations in the region.

Customer preferences: There has been a notable increase in consumer demand for eco-friendly and sustainable paint and wallpaper options in Eastern Europe. This trend is driven by a growing awareness of environmental issues and a desire for more natural and non-toxic products. Additionally, there has been a rise in DIY and home improvement projects, particularly among younger generations, as people spend more time at home due to the pandemic. This has led to a demand for high-quality and long-lasting paint and wallpaper products.

Trends in the market: In Eastern Europe, the Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market is seeing a rise in demand for sustainable and eco-friendly products. Consumers are becoming more environmentally conscious and seeking out environmentally friendly options for their home improvement projects. This trend is expected to continue as governments and corporations prioritize sustainability initiatives. Additionally, there is a growing trend of DIY projects and home renovation, as people spend more time at home due to the pandemic. This presents an opportunity for industry players to offer innovative and convenient solutions for DIY enthusiasts.

Local special circumstances: In Eastern Europe, the Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market is affected by the unique geographical conditions, such as extreme weather patterns and building materials prevalent in the region. Additionally, cultural preferences for DIY home improvement projects and regulations on paint and wallpaper ingredients have a significant impact on market trends and sales. For example, in Poland, eco-friendly and natural paint products are increasingly popular due to strict environmental regulations, while Russian consumers have a strong preference for glossy finishes. These factors create a distinct market landscape in Eastern Europe compared to other regions.

Underlying macroeconomic factors: The Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market in Eastern Europe is heavily influenced by macroeconomic factors such as economic stability, consumer spending, and trade policies. Countries with favorable economic conditions and strong consumer purchasing power are experiencing faster market growth compared to regions with economic instability and limited consumer spending. Moreover, favorable trade policies and increased investment in infrastructure are also contributing to the growth of this market. Additionally, the increasing popularity of DIY and home improvement projects, coupled with the rising trend of eco-friendly and sustainable products, are driving the demand for paint, wallpaper, and supplies in the Eastern European market.

Data coverage:

Data encompasses B2C enterprises. Figures are segmented by product type and consist of the following: Paint, Wallpaper & Supplies, Tools & Machines, Hardware and Building Materials, Lawn & Garden, Heating & Cooling, Bathroom Hardware, and Floor Covering.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as product value, import value, and export value to determine domestic supply. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing. The main drivers are turnover indices, GDP per capita, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The global paint and coatings industry is a major subset of the international chemical industry. Coatings refer broadly to any type of covering that is applied to an object's surface for functional or decorative reasons, or both. Paints are a subset of coatings that are also used as a protective coating or as a decorative, colorful coating. In 2023, the global paint and coatings industry was estimated to be valued at some 179.98 billion U.S. dollars. It is forecast that by 2032 the sector’s market value will surpass 255.59 billion U.S. dollars. Market growth is mainly driven by increasing demand in the construction industry, with the automotive, general industrial, coil, wood, aerospace, railing, and packaging coatings markets also driving demand growth.