Market Insights Consumer DIY & Hardware Store

Lawn & Garden - Eastern Europe

Eastern Europe

In Eastern Europe, the revenue generated in the Lawn & Garden market is estimated to reach US$5.94bn in 2024.
It is projected to experience an annual growth rate of 3.43% (CAGR 2024-2029).
When compared to other regions worldwide, in the United States leads the market with a revenue of US$133bn in 2024.
Furthermore, in terms of per capita income, individuals in Eastern Europe generate revenues of US$24.96 in 2024.
In Eastern Europe, Poland has seen a rising trend in urban gardening, with more people opting to grow their own vegetables and herbs in small spaces.

Key regions: Germany, Nigeria, Brazil, India, China

Market

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Region comparison

Currency

Analyst Opinion

The DIY & Hardware Store Market in Eastern Europe has seen a considerable rise, attributed to the increasing use of digital technologies, heightened consumer health awareness, and the convenience of online health services. However, the market's growth rate remains negligible, impacted by factors such as economic slowdown and low disposable income among consumers.

Customer preferences: As the lawn and garden market within the DIY and hardware store market expands in Eastern Europe, there is a noticeable trend towards eco-friendly and sustainable gardening practices. Consumers are becoming more environmentally conscious and are seeking products that promote organic gardening and use of natural materials. This shift is also influenced by the rise of urban gardening, as more individuals in this region are living in apartments and smaller living spaces, and still wanting to incorporate greenery into their homes. As a result, there is a growing demand for compact gardening tools, balcony-friendly plants, and DIY gardening kits. This trend is expected to continue as consumers prioritize sustainable living and seek ways to connect with nature in an urban setting.

Trends in the market: In Eastern Europe, the Lawn & Garden Market within the DIY & Hardware Store Market is experiencing a shift towards eco-friendly and sustainable products. This trend is driven by increasing environmental awareness and consumer demand for green solutions. Additionally, there is a growing interest in outdoor living spaces, leading to the popularity of high-quality, durable outdoor furniture. This trend is expected to continue, presenting opportunities for industry stakeholders to cater to eco-conscious consumers and tap into the growing outdoor living trend.

Local special circumstances: In Eastern Europe, the Lawn & Garden Market within the DIY & Hardware Store Market is influenced by the region's climate and landscaping traditions. For example, countries with colder climates may see a higher demand for snow removal equipment, while countries with warmer climates may emphasize outdoor furniture and landscaping tools. Additionally, cultural preferences and traditions may impact the types of products that are popular in each market, as well as regulations regarding environmental and safety standards. These factors can greatly affect the product offerings and marketing strategies of companies operating in the Lawn & Garden Market in Eastern Europe.

Underlying macroeconomic factors: The Lawn & Garden Market within the DIY & Hardware Store Market in Eastern Europe is shaped by various macroeconomic factors, including global economic trends, national economic health, and fiscal policies. The region's economic growth and stability have a direct impact on consumer spending and purchasing power, which in turn affects the demand for lawn and garden products. Countries with strong economic growth and stable fiscal policies are likely to see higher demand for these products, while those with economic challenges may experience slower market growth. Additionally, government initiatives and investment in infrastructure development and construction projects can also contribute to the growth of the lawn and garden market, as these activities often involve the purchase and use of related products and tools. Furthermore, the region's aging population and increasing focus on sustainable living are also significant factors shaping the demand for lawn and garden products, as consumers seek to maintain their gardens and outdoor spaces for relaxation and leisure.

Methodology

Data coverage:

Data encompasses B2C enterprises. Figures are segmented by product type and consist of the following: Paint, Wallpaper & Supplies, Tools & Machines, Hardware and Building Materials, Lawn & Garden, Heating & Cooling, Bathroom Hardware, and Floor Covering.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as product value, import value, and export value to determine domestic supply. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing. The main drivers are turnover indices, GDP per capita, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.