Wine - Northern Africa

Northern Africa

Highlights

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Wine market amounts to US$1.2bn in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$460.2m in 2024.
Revenue, combined amounts to US$1.7bn in 2024.
The revenue, at home is expected to grow annually by 3.14% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated United States (US$40bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$4.68 are generated in 2024.
In the Wine market, volume, at home is expected to amount to 95.8m L by 2024.
Volume, out-of-home is expected to amount to 21.9m L in 2024.
Volume, combined is expected to amount to 117.8m L in 2024.
The Wine market is expected to show a volume growth, at home of -2.1% in 2025.0.
The average volume per person, at home in the Wine market is expected to amount to 0.37L in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Wine market in Northern Africa has been steadily growing in recent years, driven by changing customer preferences and local special circumstances. Customer preferences in Northern Africa have been shifting towards a more cosmopolitan lifestyle, with an increasing interest in wine consumption. Wine is seen as a sophisticated and trendy beverage choice, particularly among younger consumers who are looking to explore new tastes and experiences. As a result, there has been a growing demand for a wide variety of wines, ranging from red and white to sparkling and rosé. Trends in the market reflect this changing customer preference. Wine imports have been increasing, as local producers struggle to meet the growing demand. Northern Africa has a long history of wine production, but the region's climate and limited vineyard acreage have made it difficult to compete with wine-producing regions in Europe and other parts of the world. Consequently, imported wines from countries like France, Italy, Spain, and South Africa have become popular choices among consumers. Local special circumstances also play a role in the development of the Wine market in Northern Africa. The region's predominantly Muslim population has traditionally favored non-alcoholic beverages due to religious restrictions. However, there has been a shift in attitudes towards alcohol consumption, with a growing acceptance of moderate wine consumption among certain segments of the population. This has created new opportunities for wine producers and importers to target this emerging market. Underlying macroeconomic factors have also contributed to the growth of the Wine market in Northern Africa. Economic growth and rising incomes have resulted in an expanding middle class, which has more disposable income to spend on luxury goods like wine. Additionally, increasing urbanization and globalization have exposed consumers to different cultures and lifestyles, including the wine-drinking culture. This has further fueled the demand for wine in the region. In conclusion, the Wine market in Northern Africa is experiencing growth due to changing customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. As consumers become more cosmopolitan and open to new experiences, the demand for a variety of wines is increasing. This presents opportunities for both local producers and importers to cater to the growing market.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.