Beer - Northern Africa

The Beer market in Northern Africa has seen significant growth in recent years, driven by changing customer preferences, emerging trends in the market, and local special circumstances. Customer preferences in Northern Africa have shifted towards a more cosmopolitan lifestyle, with an increasing demand for alcoholic beverages such as beer. This can be attributed to the influence of Western culture and the growing middle class in the region. Additionally, the hot climate in Northern Africa makes beer a popular choice among consumers as a refreshing beverage. One of the key trends in the Beer market in Northern Africa is the rise of craft beer. Craft beer has gained popularity among consumers who are looking for unique and high-quality products. This trend is driven by a growing interest in locally produced goods and a desire for more diverse flavor profiles. Craft breweries are emerging in countries like Morocco and Tunisia, offering a wide range of artisanal beers to cater to this demand. Another trend in the market is the increasing popularity of non-alcoholic beer. This can be attributed to a growing health consciousness among consumers who are seeking healthier alternatives to traditional alcoholic beverages. Non-alcoholic beer provides an option for those who want to enjoy the taste of beer without the negative effects of alcohol. This trend is particularly prevalent in countries with a large Muslim population, where the consumption of alcohol is prohibited. Local special circumstances also play a role in the development of the Beer market in Northern Africa. For example, Egypt has a long-standing tradition of brewing beer, dating back to ancient times. This cultural heritage has contributed to the popularity of beer in the country and has led to the establishment of several breweries. Similarly, Algeria has a strong beer culture, with a number of local breweries producing a variety of beers to cater to the preferences of the local population. Underlying macroeconomic factors also influence the Beer market in Northern Africa. Economic growth and rising disposable incomes have led to an increase in consumer spending on discretionary items such as alcoholic beverages. Additionally, urbanization and the growth of the middle class have created a larger consumer base for beer companies to target. These factors, combined with a favorable regulatory environment and increasing investment in the sector, have contributed to the growth of the Beer market in Northern Africa. In conclusion, the Beer market in Northern Africa is developing due to changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. The rise of craft beer and non-alcoholic beer, as well as the influence of Western culture and growing middle class, have contributed to the growth of the market. Additionally, local brewing traditions and favorable economic conditions have further fueled the development of the Beer market in Northern Africa.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.