Cider, Perry & Rice Wine - India

The Cider, Perry & Rice Wine market in India has been experiencing significant growth in recent years.

Customer preferences: Indian consumers are increasingly seeking out alternative alcoholic beverages, moving away from traditional options such as beer and spirits. This shift in consumer preferences is driven by a desire for new and unique flavors, as well as a growing interest in healthier and more natural products. Cider, Perry & Rice Wine offer a refreshing and light alternative to traditional alcoholic beverages, appealing to a wide range of consumers.

Trends in the market: One of the key trends in the Cider, Perry & Rice Wine market in India is the introduction of locally produced and flavored products. Indian consumers have a strong preference for locally sourced and natural ingredients, and this trend is reflected in the increasing availability of cider, perry, and rice wine made with locally grown fruits and grains. This not only appeals to consumers' desire for unique flavors but also supports the local economy and promotes sustainability. Another trend in the market is the growing popularity of craft and artisanal products. Indian consumers are becoming more discerning and are willing to pay a premium for high-quality and unique beverages. This has led to the emergence of small-scale producers who focus on producing small batches of cider, perry, and rice wine using traditional methods and high-quality ingredients. These craft products often have distinct flavors and characteristics, appealing to consumers looking for a premium drinking experience.

Local special circumstances: India has a rich culinary tradition and a diverse range of fruits and grains, which provides ample opportunities for innovation in the Cider, Perry & Rice Wine market. Producers are able to experiment with different flavors and ingredients, creating unique and exciting products that cater to the Indian palate. Additionally, the country's large population and growing middle class present a significant consumer base for these beverages, driving demand and growth in the market.

Underlying macroeconomic factors: India's growing economy and rising disposable incomes have contributed to the development of the Cider, Perry & Rice Wine market. As consumers have more purchasing power, they are able to explore and experiment with different alcoholic beverages, including cider, perry, and rice wine. Additionally, changing lifestyles and a growing urban population have led to an increase in socializing and dining out, creating opportunities for the consumption of these beverages. In conclusion, the Cider, Perry & Rice Wine market in India is experiencing growth due to changing consumer preferences, the introduction of locally produced and flavored products, the popularity of craft and artisanal beverages, and the country's rich culinary tradition. The underlying macroeconomic factors, such as a growing economy and rising disposable incomes, further support the development of the market.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.