Beer - Niger | Statista Market Forecast

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Beer market amounts to US$28.5m in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$6.2m in 2024.
Revenue, combined amounts to US$34.7m in 2024.
The revenue, at home is expected to grow annually by 4.07% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated United States (US$78bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$1.01 are generated in 2024.
In the Beer market, volume, at home is expected to amount to 12.7m L by 2024.
Volume, out-of-home is expected to amount to 1.7m L in 2024.
Volume, combined is expected to amount to 14.4m L in 2024.
The Beer market is expected to show a volume growth, at home of 1.4% in 2025.0.
The average volume per person, at home in the Beer market is expected to amount to 0.45L in 2024.

Definition:

The Beer market includes fermented alcoholic beverages based on malt. Non-alcoholic beers are also covered.

Structure:

The Beer market is divided into 2 markets:

Alcoholic Beer (minimum alcohol content: 0.5% ABV)
Non-Alcoholic Beer (maximum alcohol content: 0.5% ABV)

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Key players include Anheuser-Busch InBev (e.g., Corona, Bud Light, and Michelob), Heineken, China Resources Snow Breweries, Carlsberg, and Diageo (Guinness).

Beer of all sorts (Lage, Pilsner, Ale etc.)
Beer Mix Drinks, such as Krombacher Radler
Non-alcoholic Beer, such as Heineken 0.0
Craft Beer, such as Blue Moon

Wine, such as Red Wine
Spirits, such as Whisky

The Beer market in Niger has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends, and local special circumstances.

Customer preferences: Nigerian consumers are increasingly opting for beer as their preferred alcoholic beverage. This shift in preferences can be attributed to the social and cultural significance of beer in Niger, where it is often consumed during social gatherings and celebrations. Additionally, beer is seen as a more affordable and accessible option compared to other alcoholic beverages, making it a popular choice among a wide range of consumers.

Trends in the market: One of the key trends in the Beer market in Niger is the growing demand for craft beer. Craft beer offers consumers a unique and distinct flavor profile, often using locally sourced ingredients and traditional brewing techniques. This trend reflects a desire among consumers for more diverse and high-quality beer options. As a result, we have seen an increase in the number of craft breweries and microbreweries in Niger, catering to this niche market segment. Another trend in the Beer market in Niger is the rising popularity of low-alcohol and non-alcoholic beer. Health-conscious consumers are increasingly seeking alternatives to traditional beer, and low-alcohol and non-alcoholic options provide a suitable choice. These products are often marketed as healthier alternatives, appealing to consumers who want to enjoy the taste of beer without the negative effects of alcohol.

Local special circumstances: Niger has a young and growing population, which has contributed to the growth of the Beer market. Younger consumers are more open to trying new beer brands and flavors, driving innovation and competition in the market. Additionally, Niger has a strong beer-drinking culture, with beer being a staple at social events and gatherings. This cultural tradition further fuels the demand for beer in the country.

Underlying macroeconomic factors: Niger's economy has been experiencing steady growth in recent years, which has had a positive impact on the Beer market. As disposable incomes increase, consumers have more purchasing power to spend on discretionary items such as beer. Additionally, urbanization and the growth of the middle class have led to a shift in consumer preferences, with more consumers opting for premium and imported beer brands. This has created opportunities for both local and international beer companies to enter and expand in the Niger market. In conclusion, the Beer market in Niger is experiencing growth due to changing customer preferences, emerging trends such as craft beer and low-alcohol options, local special circumstances such as a strong beer-drinking culture, and underlying macroeconomic factors such as economic growth and urbanization. These factors combined have created a favorable environment for the development and expansion of the Beer market in Niger.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Like in most of the world, beer has been an integral part of American culture since the beginning. Even prohibition was not able to fully stop the sale of beer, only pushing it underground. In 2022, the United States was the second largest country in worldwide beer production with a production volume of about 194 million hectoliters, following only China. Craft beer has become an increasingly important part of the American market.