Hard Seltzer - Niger

The Hard Seltzer market in Niger has been experiencing significant growth in recent years, driven by changing customer preferences and local special circumstances.

Customer preferences: In Niger, consumers are increasingly seeking out low-calorie and low-alcohol beverage options, which has contributed to the rising popularity of Hard Seltzers. With growing health consciousness and a desire for lighter and refreshing drinks, customers are gravitating towards this category of alcoholic beverages. The convenience and portability of canned Hard Seltzers also appeal to the on-the-go lifestyle of many Nigerien consumers.

Trends in the market: One of the key trends in the Hard Seltzer market in Niger is the introduction of locally-inspired flavors and ingredients. Manufacturers have recognized the importance of catering to the local palate and have started incorporating traditional Nigerien flavors into their products. This localization strategy has resonated well with consumers, who appreciate the familiarity and uniqueness of these flavors. Additionally, the market has witnessed an increase in the availability of craft Hard Seltzer options, offering consumers a wider range of choices and flavors.

Local special circumstances: Niger has a predominantly young population, with a significant portion of the population falling within the millennial and Gen Z age groups. These demographic segments are more open to trying new and innovative alcoholic beverages, making them a prime target market for Hard Seltzer brands. Furthermore, the country's growing urbanization and increasing disposable income levels have contributed to the rising demand for premium and imported alcoholic beverages, including Hard Seltzers.

Underlying macroeconomic factors: Niger's economic growth and stability have created a favorable environment for the development of the Hard Seltzer market. The country's GDP growth and rising middle-class population have resulted in higher purchasing power and increased consumer spending on discretionary items. This economic prosperity has allowed consumers to explore new and trendy alcoholic beverages like Hard Seltzers. Additionally, the government's efforts to attract foreign investment and promote entrepreneurship have facilitated the entry of international Hard Seltzer brands into the market, further driving its growth. In conclusion, the Hard Seltzer market in Niger is experiencing growth due to changing customer preferences, local special circumstances, and favorable macroeconomic factors. As consumers in Niger continue to prioritize healthier and more convenient beverage options, the demand for Hard Seltzers is expected to further increase. Manufacturers and brands in the market should continue to innovate and cater to local tastes while capitalizing on the country's economic growth and young consumer base.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.