Beer - Niger

The Beer market in Niger has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends, and local special circumstances.

Customer preferences: Nigerian consumers are increasingly opting for beer as their preferred alcoholic beverage. This shift in preferences can be attributed to the social and cultural significance of beer in Niger, where it is often consumed during social gatherings and celebrations. Additionally, beer is seen as a more affordable and accessible option compared to other alcoholic beverages, making it a popular choice among a wide range of consumers.

Trends in the market: One of the key trends in the Beer market in Niger is the growing demand for craft beer. Craft beer offers consumers a unique and distinct flavor profile, often using locally sourced ingredients and traditional brewing techniques. This trend reflects a desire among consumers for more diverse and high-quality beer options. As a result, we have seen an increase in the number of craft breweries and microbreweries in Niger, catering to this niche market segment. Another trend in the Beer market in Niger is the rising popularity of low-alcohol and non-alcoholic beer. Health-conscious consumers are increasingly seeking alternatives to traditional beer, and low-alcohol and non-alcoholic options provide a suitable choice. These products are often marketed as healthier alternatives, appealing to consumers who want to enjoy the taste of beer without the negative effects of alcohol.

Local special circumstances: Niger has a young and growing population, which has contributed to the growth of the Beer market. Younger consumers are more open to trying new beer brands and flavors, driving innovation and competition in the market. Additionally, Niger has a strong beer-drinking culture, with beer being a staple at social events and gatherings. This cultural tradition further fuels the demand for beer in the country.

Underlying macroeconomic factors: Niger's economy has been experiencing steady growth in recent years, which has had a positive impact on the Beer market. As disposable incomes increase, consumers have more purchasing power to spend on discretionary items such as beer. Additionally, urbanization and the growth of the middle class have led to a shift in consumer preferences, with more consumers opting for premium and imported beer brands. This has created opportunities for both local and international beer companies to enter and expand in the Niger market. In conclusion, the Beer market in Niger is experiencing growth due to changing customer preferences, emerging trends such as craft beer and low-alcohol options, local special circumstances such as a strong beer-drinking culture, and underlying macroeconomic factors such as economic growth and urbanization. These factors combined have created a favorable environment for the development and expansion of the Beer market in Niger.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.