Wine - Niger

The Wine market in Niger is experiencing significant growth and development in recent years.

Customer preferences: Nigerian consumers are increasingly embracing wine as a popular choice for social gatherings and special occasions. The growing middle class in the country has led to an increase in disposable income, allowing consumers to explore new and more sophisticated tastes. Wine is seen as a symbol of status and refinement, and consumers are willing to pay a premium for high-quality wines.

Trends in the market: One of the key trends in the wine market in Niger is the increasing demand for imported wines. Niger does not have a strong tradition of wine production, and local wines are often of lower quality. As a result, consumers are turning to imported wines from countries such as France, Italy, Spain, and South Africa. These wines are perceived to be of higher quality and are associated with the sophistication and elegance that consumers desire. Another trend in the market is the rise of online wine retailers. With the increasing popularity of e-commerce in Niger, consumers are now able to easily access a wide range of wines from around the world. Online retailers offer a convenient and hassle-free way to purchase wine, with options for home delivery. This has greatly expanded the choices available to consumers and has contributed to the growth of the wine market in Niger.

Local special circumstances: Niger has a predominantly Muslim population, and this has an impact on the wine market. While the consumption of alcohol is not prohibited, there are cultural and religious sensitivities around alcohol consumption. As a result, wine is primarily consumed by a small segment of the population, consisting mainly of the non-Muslim minority and expatriates. However, the increasing acceptance and popularity of wine among this group have contributed to the growth of the market.

Underlying macroeconomic factors: The economic growth and stability in Niger have played a significant role in the development of the wine market. The country has experienced steady economic growth in recent years, driven by sectors such as oil, agriculture, and telecommunications. This has led to an increase in disposable income and consumer spending, allowing more people to afford and enjoy wine. Furthermore, the growing tourism industry in Niger has also contributed to the growth of the wine market. Niger is known for its natural beauty and cultural heritage, attracting a growing number of tourists each year. These tourists often have a higher purchasing power and are more likely to indulge in wine consumption during their stay. This has created a demand for a wider range of wines in hotels, restaurants, and other establishments catering to tourists. In conclusion, the wine market in Niger is experiencing growth and development due to the increasing disposable income of consumers, the demand for imported wines, the rise of online wine retailers, the acceptance of wine among a small segment of the population, and the country's economic growth and tourism industry.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.