The Soccer Merchandise Market in Israel has seen minimal growth, influenced by factors such as the limited demand for soccer merchandise, low disposable income among consumers, and the dominance of other sports merchandise. However, digital technologies and increased health consciousness may drive future growth.
Customer preferences: As Israel continues to perform well in international soccer tournaments, there has been a noticeable increase in demand for soccer merchandise. Along with traditional jerseys and scarfs, there has been a rise in popularity for team-specific fashion and lifestyle products. This trend can be attributed to the growing influence of social media and celebrity endorsements, as well as the desire for individuals to express their support for their favorite teams in everyday life. Additionally, with the rise of online shopping, soccer fans have more access to a wider range of merchandise options, leading to greater consumer participation in the market.
Trends in the market: In Israel, the Soccer Merchandise Market is experiencing a surge in demand for personalized and unique soccer merchandise. This can be attributed to the increasing popularity of soccer in the country and the rise of social media-driven fashion trends. Additionally, there is a growing trend of incorporating sustainability and ethical sourcing into the production of soccer merchandise. This trend is expected to continue as consumers become more conscious about their purchasing habits and demand transparency from brands. Industry stakeholders, such as sports retailers and manufacturers, must adapt to these changing trends by diversifying their product offerings and incorporating sustainable practices into their supply chain. Failure to do so may result in lost sales and harm to brand reputation. The trajectory of these trends suggests that the market for soccer merchandise in Israel will undergo significant shifts in the coming years, and stakeholders must be prepared to embrace innovation and adaptability to stay relevant and meet evolving consumer preferences.
Local special circumstances: In Israel, the Soccer Merchandise Market is heavily influenced by the countrys strong passion for soccer and national pride. With a small population of avid soccer fans, local clubs and teams have a loyal following, leading to a high demand for authentic and unique merchandise. Additionally, Israels strict import regulations and high tariffs make it challenging for international brands to enter the market, resulting in a dominant presence of local manufacturers and retailers. Furthermore, the countrys location in the Middle East impacts the type and design of merchandise, with a fusion of traditional and modern elements.
Underlying macroeconomic factors: The Soccer Merchandise Market within the Sports Market is significantly influenced by macroeconomic factors such as economic stability, consumer spending, and trade policies. Countries with predictable economic conditions and high levels of consumer spending tend to have a larger demand for soccer merchandise, as fans are more likely to spend on merchandise for their favorite teams. Additionally, trade policies play a key role in shaping the availability and affordability of soccer merchandise, as tariffs and trade agreements impact the cost of imported goods. Overall, favorable macroeconomic conditions can lead to growth in the Soccer Merchandise Market, while negative economic conditions may hinder market growth.
Data coverage:
The data encompasses B2C revenues. Figures are based on merchandise spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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