The American Football Media Market in Israel is facing a slow growth rate due to several factors, including low awareness and limited digital infrastructure. Despite rising interest in American football, the markets growth remains stagnant. Online platforms and increasing consumer demand could potentially drive growth in the future.
Customer preferences: Consumers in the American Football Media Market are shifting towards digital media consumption, with a rise in online streaming services and social media platforms becoming the preferred choice for consuming sports content. This is driven by the increasing usage of smartphones and the growing influence of social media, especially among younger demographics. Moreover, the rise of fantasy football and online betting has led to a surge in demand for real-time updates and personalized content, highlighting the growing emphasis on user engagement and interactive experiences in the market.
Trends in the market: In Israel, there is a significant increase in the use of streaming services for American football games, with fans turning to online platforms to catch their favorite teams in action. In the US, there is a rising trend of using social media to promote and engage with the American football market, with teams and players utilizing various platforms to connect with fans. This trend is expected to continue, with a focus on creating interactive and personalized experiences for viewers. These trends have significant implications for stakeholders, as new revenue streams and marketing opportunities are emerging in the American football media market. With the rise of digital and social media, there is also a shift towards more data-driven decision making, providing valuable insights for teams and advertisers. This trend is expected to continue shaping the American football media market, creating new opportunities for growth and innovation.
Local special circumstances: In Israel, the American Football Media Market has seen significant growth due to the countrys vibrant sports culture combined with its advanced technological infrastructure. With a large number of young, tech-savvy viewers, the market has witnessed a surge in demand for online streaming services and digital content platforms. Additionally, Israels small but highly passionate community of American football fans has created a niche market for sports broadcasters and media outlets. This unique mix of factors has greatly contributed to the success of American football media in Israel, setting it apart from other markets in the region.
Underlying macroeconomic factors: The American Football Media Market in Israel and the United States is heavily influenced by macroeconomic factors such as technological advancements, consumer trends, and regulatory policies. With the rise in popularity of streaming services and digital platforms, there is a growing demand for online content, including American football. In addition, the health of the national economy in both countries plays a significant role in consumer spending on media and entertainment, which directly impacts the growth and success of the American Football Media Market. Fiscal policies, such as tax incentives and investment in infrastructure, also play a role in the growth and development of this market. Furthermore, global economic trends can have a significant impact on market performance, as consumer behavior and spending can be affected by changes in the global economy. Therefore, it is essential for market players to closely monitor macroeconomic factors to make informed decisions and remain competitive in the American Football Media Market.
Data coverage:
The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.Modeling approach / Market size:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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