Key regions: United States, China, Japan, United Kingdom, Germany
The Media market in Israel has been experiencing significant growth and development in recent years. Customer preferences have shifted towards digital media platforms, leading to the rise of online streaming services and social media platforms. Additionally, the local special circumstances and underlying macroeconomic factors have contributed to the expansion of the Media market in Israel.
Customer preferences: Israeli consumers have shown a strong preference for digital media platforms. The convenience and accessibility of online streaming services have attracted a large number of subscribers. This shift in customer preferences has led to the emergence of local streaming platforms that offer a wide range of content, including movies, TV shows, and original productions. Furthermore, social media platforms have become an integral part of people's daily lives, with a growing number of users engaging with content and advertising on these platforms.
Trends in the market: One of the key trends in the Media market in Israel is the increasing demand for original content. Streaming platforms are investing heavily in producing local content to cater to the preferences of Israeli viewers. This trend is driven by the desire to offer unique and culturally relevant content that resonates with the local audience. Additionally, there has been a rise in the production of high-quality documentaries and docuseries, reflecting the growing interest in non-fiction programming. Another trend in the market is the growing influence of social media platforms. Israeli consumers are actively engaging with content and advertising on platforms such as Facebook, Instagram, and YouTube. This has led to an increase in influencer marketing, where brands collaborate with popular social media personalities to promote their products or services. Moreover, social media platforms have become an important channel for news consumption, with many users relying on these platforms for updates and information.
Local special circumstances: Israel has a vibrant and diverse media landscape, with a wide range of media outlets catering to different interests and demographics. The country has a strong tradition of journalism and freedom of the press, which has fostered a dynamic and competitive media market. Furthermore, Israel is known for its thriving creative industries, including film, television, and music. This has created a fertile ground for the development of innovative and engaging content.
Underlying macroeconomic factors: The Media market in Israel is also influenced by underlying macroeconomic factors. The country has a strong economy and a high standard of living, which has contributed to the growth of the media industry. Additionally, Israel has a well-developed infrastructure and advanced technology sector, which has facilitated the adoption of digital media platforms. The government has also played a role in supporting the media industry through various initiatives and incentives, further fueling its growth. In conclusion, the Media market in Israel is experiencing growth and development due to shifting customer preferences towards digital media platforms, the emergence of original content, the growing influence of social media platforms, local special circumstances, and underlying macroeconomic factors. This trend is expected to continue as technology advances and consumer behavior evolves.
Data coverage:
The data encompasses B2C enterprises. Figures are based on media spending (on traditional media as well as digital media). All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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