The Basketball Media market in Israel is facing negligible growth due to factors such as limited media coverage, low popularity of the sport, and the dominance of other sports in the market. Despite this, the market is slowly gaining traction with the increasing adoption of digital technologies and the growing interest of consumers in online platforms for accessing basketball content.
Customer preferences: There has been a significant shift towards live streaming and online viewing of basketball games in Israel, as consumers increasingly prefer the convenience of digital platforms. Moreover, there has been a rise in demand for personalized and interactive content, such as team and player profiles. This trend is driven by the younger demographics who value instant access and engagement over traditional media channels. In addition, the growth of social media platforms has given rise to fan-created content and online communities, enabling fans to stay connected and actively participate in the sport beyond the game itself. These developments highlight the cultural importance of basketball in Israel and the growing influence of digital media in shaping consumer preferences.
Trends in the market: In Israel, the Basketball Media Market is experiencing a surge in digital streaming services, with more consumers moving away from traditional cable subscriptions and towards online platforms. This trend has been fueled by the rise of social media and the increasing availability of high-speed internet, leading to a significant increase in the number of online viewers. The trajectory of this trend is expected to continue, with a growing number of industry stakeholders investing in online streaming platforms and content creation to cater to this evolving market. This shift towards digital media has significant implications for the industry, as it opens up new revenue streams and allows for more targeted and personalized content delivery to fans. However, it also presents challenges for traditional media outlets, as they struggle to compete with the accessibility and convenience of online platforms. Overall, the rise of digital streaming in the Basketball Media Market in Israel is reshaping the industry and providing new opportunities for stakeholders to engage with their audience.
Local special circumstances: In Israel, the Basketball Media Market is influenced by the nations strong love for the sport, with basketball being the second most popular sport after soccer. This cultural emphasis on basketball has led to a highly engaging and competitive market for basketball media content. Additionally, Israels small size and tech-savvy population have resulted in a digitally-driven basketball market, with a high demand for live streaming and social media coverage of games. The countrys strict regulation on foreign media ownership has also resulted in a unique mix of local and international media companies dominating the basketball media market. These factors create a dynamic and diverse landscape for basketball media in Israel.
Underlying macroeconomic factors: The Basketball Media Market in Israel is also influenced by macroeconomic factors such as the countrys overall economic health, government fiscal policies and global economic trends. The stability of Israels economy, with its strong investment and technological advancements, has created a favorable environment for the growth of the Basketball Media Market. Additionally, the increasing popularity of basketball and the rise of digital media platforms are driving the demand for high-quality basketball content, further contributing to market growth. Moreover, the governments investment in sports infrastructure and promotion of the sport has also played a crucial role in boosting the popularity of basketball in Israel.
Data coverage:
The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.Modeling approach / Market size:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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