The Soccer Media Market in Israel is seeing slow growth due to factors such as limitations in access to digital resources and a lower awareness of online soccer services among consumers. Despite this, the market is slowly expanding as more individuals begin to recognize the benefits of digital platforms for staying updated on the latest soccer news.
Customer preferences:
The rising popularity of online streaming services and social media platforms has significantly impacted the way consumers in Israel engage with soccer media. With a growing preference for convenience and personalized content, there has been a noticeable shift towards accessing live matches, highlights, and news through these digital channels. Another trend that has emerged is the growing demand for engaging and interactive content, such as fan-made videos and social media challenges, among younger demographics. As a result, traditional media outlets are now adapting to incorporate more digital and social elements into their coverage of the Soccer Market, in order to stay relevant with the changing consumer preferences. This shift also reflects the overall trend towards digital and mobile consumption within the Sports market.
Trends in the market: In Israel, the Soccer Media Market is experiencing a surge in online streaming services, as more viewers are turning to digital platforms for live coverage of matches. This trend is expected to continue in the coming years, as more sports media companies invest in developing user-friendly streaming platforms and expanding their online presence. The shift towards digital platforms also presents opportunities for advertisers to reach a larger, more engaged audience. Additionally, there is a growing demand for personalized sports content and analysis on social media platforms, indicating a shift towards more individualized and interactive consumption of soccer media. This trend is likely to have a significant impact on industry stakeholders, as they adapt to this changing landscape and capitalize on the growing popularity of digital sports media.
Local special circumstances: In Israel, the Soccer Media Market is heavily influenced by the countrys deep passion for the sport. With a relatively small population and a highly competitive local league, there is a strong demand for comprehensive coverage of matches, transfers, and player profiles. Additionally, the geopolitical situation in the region leads to a high level of political and societal scrutiny of soccer clubs and their media coverage. This unique combination of factors creates a dynamic and intense environment for the Soccer Media Market within the Sports Market.
Underlying macroeconomic factors:
The Soccer Media Market in Israel is heavily impacted by several macroeconomic factors. The global economic trends and national economic health of the country can influence the purchasing power of consumers, thus affecting the demand for soccer media. Fiscal policies and government regulations can also play a significant role in the markets growth and stability. A stable political and economic environment, along with favorable regulatory support and investments in digital infrastructure, can propel the markets growth. However, economic downturns, high unemployment rates, and limited funding for sports can hinder market growth. Additionally, socio-cultural factors, such as the popularity and support for soccer within the country, can also impact the markets performance.
Data coverage:
The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.Modeling approach / Market size:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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