The Soccer Market in Israel has seen steady growth in recent years, mainly driven by the increasing popularity and adoption of digital technologies in the industry. Additionally, the growing health awareness among consumers and the convenience of online services have also played a role in boosting the market. However, the overall growth rate remains minimal due to factors such as strict regulations and high competition within the sub-markets, namely Soccer Media, Merchandise, and Ticket Sales. These factors have limited the markets potential for significant growth.
Customer preferences:
Consumers in Israel have a strong passion for soccer, making it a highly lucrative and competitive market. With the rise of social media and streaming services, there has been a noticeable shift in consumer preferences towards online coverage of soccer matches and related content. This trend is further enhanced by the younger demographic in Israel, who are more tech-savvy and prioritize convenience and accessibility. As a result, sports media and entertainment companies are investing heavily in digital platforms to cater to this growing demand for online soccer content.
Trends in the market: In Israel, there is a growing trend of using technology and data analytics in the soccer market. This includes the use of video analysis tools, wearable technology, and data-driven coaching strategies. These trends are significant for industry stakeholders as they offer a competitive advantage in player development, game analysis, and talent identification. It also has implications for fan engagement, with the potential for personalized content and virtual viewing experiences. This trajectory is expected to continue as technology becomes increasingly integrated in the Sports market and drives innovation and efficiency.
Local special circumstances:
In Israel, the Soccer Market holds a unique position, deeply ingrained in the local culture. The countrys small size has resulted in the formation of tight-knit communities, with a strong sense of national pride. This translates into a passionate fan base, with intense support for both local and national teams. Additionally, Israels geopolitical situation has had a significant impact on the sport, with teams sometimes unable to participate in international competitions due to political tensions. This has led to a strong focus on developing and promoting talented players within the local leagues.
Underlying macroeconomic factors: The Soccer Market within the Sports Market in Israel is greatly impacted by macroeconomic factors such as overall economic stability, consumer spending, and government fiscal policies. As one of the leading industries in the country, the performance of the Soccer Market is heavily dependent on the overall economic health of Israel. The countrys growing GDP and stable inflation rate are expected to positively impact consumer spending on sports and leisure, thereby driving the growth of the Soccer Market. Additionally, government policies and investment in infrastructure development for sports and recreation are also key factors influencing market performance. As such, a strong and stable economy is crucial for the continuous growth of the Soccer Market in Israel.
Data coverage:
The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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