The American Football market in Israel is seeing minimal growth, hindered by factors such as lack of media coverage and limited merchandise options. However, increasing interest in the sport and convenience of online ticket sales could drive future growth. Health awareness among fans is also a potential factor, as the physical demands of the sport have sparked concerns.
Customer preferences: There has been a noticeable rise in the popularity of fantasy football games in Israel and the US, with a growing number of people actively participating. This trend is fueled by the increasing use of social media and mobile technology, making it easier for fans to track their favorite teams and players. Additionally, the rise of online sports betting has also contributed to the growing interest in American football, as it offers an additional way for fans to engage with the sport.
Trends in the market: In Israel, the American Football market has seen a recent surge in popularity, with more youth leagues and teams being established. This trend is largely driven by the growing interest in American culture and the influence of American sports in Israel. Along with this growth, there has been an increase in partnerships and collaborations between Israeli and American football organizations, resulting in improved coaching, training, and equipment. This trend is significant as it not only provides opportunities for young athletes, but also creates a potential market for equipment manufacturers and sports brands looking to expand into Israel. However, with the current economic and political situation, there may be potential implications for stakeholders as investments may be impacted. It will be important for industry stakeholders to closely monitor these trends and adjust their strategies accordingly to capitalize on the growing market.
Local special circumstances: In Israel, the American Football Market is thriving due to its unique geographical and cultural circumstances. Though a small country, Israel has a high level of love and dedication for sports, creating a strong fan base for American football. Additionally, the countrys high level of technology and innovation has led to the development of advanced training and analytics tools for teams and players. The close relationship between the military and sports in Israel also provides a strong foundation for discipline and teamwork, a crucial element in American football. Moreover, Israels smaller size allows for a more intimate and community-driven fan experience, making the market highly appealing to both players and fans.
Underlying macroeconomic factors: The American Football Market within the Sports Market market is influenced by macroeconomic factors such as consumer spending, economic stability, and government policies on sports. Countries with high levels of consumer spending and a stable economy tend to have a larger market for American football due to increased disposable income and overall interest in sports. Moreover, governments that invest in promoting and developing the sport, such as providing infrastructure and support for leagues and teams, can also stimulate market growth.
Data coverage:
The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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