In the American Football Merchandise Market in Israel, growth has been minimal due to several factors including limited market demand and high competition from established sports merchandise brands. However, with the rising popularity of American football in the country and increasing consumer awareness, the market is expected to experience gradual growth in the coming years.
Customer preferences: There has been a noticeable trend towards personalized and customizable American football merchandise, catering to the diverse preferences of fans. This has led to a rise in demand for personalized jerseys, team-specific accessories and unique collectibles. Furthermore, with the increasing popularity of American football globally, there has been a surge in demand for merchandise that reflects both team loyalty and personal style, reflecting a growing interest in American football as a cultural symbol.
Trends in the market: In Israel, the American Football merchandise market is experiencing a shift towards online shopping, with more consumers turning to e-commerce platforms for their purchases. This trend is expected to continue, as it offers convenience and a wider selection of products. In the United States, there is a growing demand for eco-friendly and sustainable merchandise, with consumers becoming more environmentally conscious. This presents an opportunity for industry stakeholders to cater to this market and differentiate themselves from competitors. In addition, there is a rise in licensed merchandise, as fans are willing to pay a premium for officially branded items. This trend also opens up opportunities for partnerships and collaborations between sports leagues and merchandise companies.
Local special circumstances: In Israel, the American Football Merchandise Market is a relatively small and niche segment compared to other Sports markets due to the countrys strong focus on soccer and basketball. However, the market has seen growth in recent years due to the increasing popularity of American football among young adults and the presence of American football leagues and teams. Additionally, cultural traditions and holidays, such as Thanksgiving, have also contributed to the demand for American football merchandise in Israel. In contrast, in the American Football Merchandise Market in the United States, the cultural and historical significance of American football as the countrys most popular sport greatly influences the demand for merchandise, with Super Bowl Sunday generating significant sales. This differs from the Israeli market, where cultural factors and holidays do not have the same level of impact on merchandise sales. Additionally, Israels strict import regulations and high taxes on foreign goods also play a role in the availability and pricing of American football merchandise, creating a unique market dynamic for this niche segment.
Underlying macroeconomic factors: The American Football Merchandise Market within the Sports Market is heavily influenced by macroeconomic factors such as consumer spending power, exchange rates, and cultural influences. In Israel, the demand for American football merchandise is largely dependent on the countrys economic health and consumer sentiment towards the sport. Additionally, government policies that promote or restrict imports and exports also play a significant role in shaping the market landscape. In the American football market, countries with strong economies and high consumer purchasing power are likely to experience higher demand for merchandise, while those with economic challenges may see a decrease in sales. Moreover, cultural preferences and societal attitudes towards American football can also impact market performance. In Israel, where American football is not as popular as other sports, the merchandise market may face challenges in reaching a wider audience and boosting sales.
Data coverage:
The data encompasses B2C revenues. Figures are based on merchandise spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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