In Netherlands, the Soccer Media Market is seeing modest growth, influenced by factors such as the increasing use of digital platforms, a growing interest in health among consumers, and the ease of accessing online sports services.
Customer preferences: Consumers in the Netherlands are increasingly turning to digital platforms for their soccer media consumption, as online streaming services and social media channels gain popularity. This trend is expected to continue as the younger, tech-savvy generation becomes the main target audience for soccer coverage. Additionally, the rise of social media influencers and user-generated content has led to a more personalized and interactive experience for soccer fans. Furthermore, the increasing diversity in the Netherlands has also influenced the demand for more diverse and inclusive soccer coverage, highlighting the importance of cultural sensitivity and representation in the media.
Trends in the market: In the Netherlands, the Soccer Media Market is experiencing a shift towards streaming services, with more consumers opting for online platforms to watch live games and highlight reels. This trend is expected to continue, as the younger generation tends to consume sports content on digital platforms rather than traditional television. This has significant implications for media companies and rights holders, who may need to adapt their distribution strategies to reach a larger audience. Additionally, there is a growing trend of fan engagement through social media, with clubs and players utilizing online platforms to connect with their audience and increase brand awareness. The rise of social media influencers within the soccer industry also presents opportunities for advertisers to target specific demographics and reach a wider audience. As technology continues to advance, the Soccer Media Market in the Netherlands is expected to become increasingly digitized, providing new opportunities for industry stakeholders and paving the way for new forms of media consumption within the Sports market.
Local special circumstances: In Netherlands, the Soccer Media Market is influenced by the countrys deep-rooted love for soccer and its highly engaged fanbase. With a strong football culture and high viewership numbers, the Dutch market is attractive to media companies and sponsors. Additionally, the countrys small size and densely populated urban areas make it easier to reach a large audience. The Dutch media market also benefits from liberal regulations and a technologically advanced population, resulting in a highly developed and competitive market.
Underlying macroeconomic factors: The growth of the Soccer Media Market within the Soccer Market is heavily influenced by macroeconomic factors such as consumer spending and advertising budgets in the Netherlands. The overall economic stability of the country, along with its high GDP per capita and strong public and private investment, create a favorable environment for the media and sports industries. Additionally, the growing popularity of soccer in the Netherlands, as well as the increased demand for media coverage and access to games, are key drivers of market growth. This is further supported by the countrys technologically advanced and digitally connected population, providing a strong foundation for the development and adoption of digital media solutions in the sports industry.
Data coverage:
The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.Modeling approach / Market size:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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