The Basketball Media market in the Netherlands is seeing minimal growth due to factors such as limited access to digital technologies and low health consciousness among consumers. Online services are not widely used in this market.
Customer preferences: With the growing use of social media and the internet, there is a noticeable trend among consumers in the Netherlands towards following their favorite basketball players and teams online. This has led to an increase in demand for live streaming, on-demand content, and interactive features on sports media platforms. Additionally, there has been a shift towards personalized and immersive experiences, as fans seek more authentic and engaging content. This is fueled by the diversity of cultural backgrounds and the young, tech-savvy population in the country.
Trends in the market: In the Netherlands, the Basketball Media Market is experiencing an increase in online streaming services for basketball games, with more fans opting for digital platforms over traditional television broadcasts. Additionally, there is a growing trend of social media use among basketball players and teams, leading to increased engagement and visibility for the sport. This trend is expected to continue on an upward trajectory, fueling the growth of the market and providing new opportunities for industry stakeholders such as media companies, advertisers, and sports organizations. However, it also presents challenges in terms of monetization and maintaining fan loyalty.
Local special circumstances: In the Netherlands, basketball has gained popularity due to the countrys close ties with the United States and its vibrant basketball culture. This has resulted in a strong presence of basketball media, with the sport being extensively covered by both traditional and social media platforms. Additionally, the countrys high level of internet and mobile phone usage has also contributed to the growth of online basketball content. Furthermore, the countrys strict regulations on gambling advertising and the popularity of online betting among Dutch basketball fans have also influenced the market dynamics of the basketball media industry.
Underlying macroeconomic factors:
In the Netherlands, the Basketball Media Market of the Basketball Market within the Sports Market is heavily influenced by macroeconomic factors such as the countrys strong economic growth and stable fiscal policies. With a robust and highly developed infrastructure, the Netherlands boasts a thriving sports industry, creating a favorable environment for the growth of the Basketball Media Market. Additionally, the countrys strong investment in sports, both at the grassroots and professional levels, has led to a high demand for media coverage and content, further fueling the growth of the market. Furthermore, the rising popularity of basketball and its growing fanbase in the Netherlands, along with increasing digitalization and technological advancements in the country, are also significant factors driving this markets growth.
Data coverage:
The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.Modeling approach / Market size:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
