The Sports Market for basketball in Netherlands is experiencing slow growth, influenced by factors such as the increasing popularity of digital media and merchandise, along with a rise in health consciousness among consumers. However, ticket sales have been negatively impacted due to pandemic-related restrictions and limited audience capacity.
Customer preferences: There has been a notable rise in the popularity of basketball among young adults in Netherlands, driven by the increasing diversity and inclusivity in the sport. This has led to a shift towards a more casual, street-style approach to the game, with emphasis on self-expression and creativity. As a result, fashion brands are incorporating elements of basketball culture into their clothing lines, tapping into the growing demand for unique and individualized styles. Moreover, the use of social media and influencers has played a significant role in promoting this trend, highlighting the influence of digital and social media in shaping consumer preferences.
Trends in the market: In the Netherlands, the Basketball Market within the Sports Market is experiencing a surge in popularity due to increasing investment and promotion of the sport. This has led to a rise in the number of youth players participating in leagues and camps, as well as a growth in professional teams and tournaments. With an emphasis on inclusivity and diversity in the sport, there is also a trend towards promoting womens basketball, further expanding the market potential. This trajectory is significant for industry stakeholders as it presents opportunities for growth and revenue, as well as the potential to tap into new market segments. However, it also raises the need for strategic planning and investment in facilities, marketing, and talent development to ensure the sustained success of the Basketball Market in the Netherlands.
Local special circumstances: In the Netherlands, the Basketball Market is heavily influenced by the countrys rich basketball history and culture. The Netherlands has produced successful players and teams, creating a strong fan base and demand for basketball products. Further, the countrys progressive stance on gender equality has led to a strong womens basketball market. Additionally, the Netherlands has a high number of urban areas, providing a large potential market for basketball products and facilities. With a strong interest in health and fitness, the country also has a growing demand for basketball as a recreational sport.
Underlying macroeconomic factors: One of the key macroeconomic factors influencing the Basketball Market in the Netherlands is the overall state of the global economy. In times of economic uncertainty, consumers tend to cut back on non-essential spending, which can have a direct impact on the Sports market. Additionally, the national economic health and fiscal policies implemented by the Dutch government also play a significant role. For example, changes in tax rates or trade agreements can affect the cost of goods and services in the market, potentially impacting consumer demand for basketball products and services. Other relevant financial indicators, such as interest rates and inflation, can also influence market performance. A stable and prosperous economy, coupled with supportive fiscal policies, can create a favorable environment for growth in the Basketball Market, while economic instability and adverse government policies may hinder its advancement.
Data coverage:
The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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