The Cricket Media market in Netherlands is facing a subdued decline in growth due to various factors. These include decreasing consumer interest, lack of investment in digital technology, and limited availability of online services. However, efforts to increase health awareness and promote convenience may help drive growth in the future.
Customer preferences: Consumer interest in cricket media has been growing in the Netherlands, fueled by a diverse population that includes a large number of South Asian immigrants. As a result, there has been a rise in online and social media platforms catering specifically to cricket fans. These platforms provide match updates, analysis, and behind-the-scenes content, appealing to a younger and tech-savvy audience. This shift towards digital media consumption reflects a larger trend in sports media, where traditional television viewership is declining in favor of online streaming and social media engagement. As the popularity of cricket continues to grow among diverse audiences, we can expect to see a further increase in digital media consumption in the future.
Trends in the market: In Netherlands, there is a growing trend of digital transformation in the Cricket Media market. With the increasing use of smartphones and internet, there has been a rise in demand for online cricket content, such as live streaming, news, and analysis. This trend is expected to continue in the coming years, as more people prefer online platforms for consuming sports media. This presents opportunities for industry stakeholders, such as media companies and advertising agencies, to tap into this growing market and cater to the needs of online cricket enthusiasts. Furthermore, the digitization of cricket media also allows for more targeted and personalized content, creating a better consumer experience and potentially driving higher revenues in the market.
Local special circumstances: In the Netherlands, the Cricket Media Market is heavily influenced by the countrys rich history and passion for sports, particularly football. As a result, cricket may not be as popular in the mainstream media market. However, there is a growing expat community and their demand for cricket content has led to the emergence of niche digital platforms catering to this demographic. Additionally, Dutch regulations on gambling and advertising may also affect the growth and monetization of digital media platforms within the Cricket Market.
Underlying macroeconomic factors: The growth of the Cricket Media market in the Netherlands is significantly impacted by macroeconomic factors such as economic stability, government policies, and consumer spending. As a developed country with a stable economy, the Netherlands offers a conducive business environment for the growth of the Cricket Media market. Moreover, the Dutch government actively supports the Sports market, including cricket, by investing in infrastructure and promoting the sport at a national level. This has led to an increase in the popularity of cricket, creating opportunities for growth in the Cricket Media market. Additionally, the high disposable income and consumer spending power in the Netherlands make it an attractive market for media consumption, further driving the growth of the Cricket Media market.
Data coverage:
The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.Modeling approach / Market size:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
