The Soccer market in Netherlands has been facing sluggish growth due to various factors such as saturation in the market, declining interest from consumers, and limited revenue streams in sub-markets like Soccer Media and Merchandise. However, there is still potential for growth in the Soccer Ticket Sales sub-market, as live events continue to attract fans and generate revenue. Continued innovation and technological advancements may also drive growth in the future.
Customer preferences: The popularity of online streaming services has increased significantly in recent years, as consumers are now seeking convenient and affordable ways to watch live sports events from the comfort of their homes. This trend has been further amplified by the growing interest in international soccer leagues, with fans increasingly turning to online platforms to access a wider range of matches and coverage. Additionally, the rise of social media and digital marketing has allowed for more personalized and targeted promotions, attracting a larger and more engaged audience for soccer events.
Trends in the market: In the Netherlands, the professional soccer market has seen a surge in the use of data analytics to improve team performance and player recruitment. There is also a growing trend towards creating more eco-friendly and sustainable stadiums, with clubs investing in renewable energy sources and innovative environmental practices. These trends are significant as they show a shift towards utilizing technology and adopting sustainable practices in the sports industry. Industry stakeholders, such as clubs and sponsors, need to stay updated and adapt to these emerging trends to remain competitive and appeal to socially-conscious consumers.
Local special circumstances: In the Netherlands, the Soccer Market is heavily influenced by the countrys long-standing love for the sport, with a cultural emphasis on team building and community bonding through sports. Additionally, the countrys small size and dense population contribute to the popularity of local, community-based clubs and leagues, rather than large commercialized teams. Furthermore, government investment in youth soccer programs and infrastructure has led to a high level of talent and competitiveness, making the Dutch Soccer Market a hub for international recruitment.
Underlying macroeconomic factors: The Soccer Market within the Sports Market in the Netherlands is heavily influenced by macroeconomic factors such as the countrys strong economic health, government policies and investment in the sports industry. The Netherlands is a country with a highly developed and globally integrated economy, providing an environment suitable for the growth of the soccer market. Additionally, the rising popularity and demand for soccer globally, coupled with the countrys strong reputation in the sport and robust infrastructure, are driving the growth of the soccer market in the Netherlands. Furthermore, government support and investment in sports, particularly in developing and training young talents, have further propelled the markets growth in the country. This is evidenced by the success of the Netherlands national soccer team, which has consistently performed at the international level. Such factors create a favorable environment for the soccer market in the Netherlands to continue its growth trajectory.
Data coverage:
The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
