Soccer - Netherlands | Statista Market Forecast

Revenue in the Soccer market is projected to reach US$998.76m in 2025.
Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 2.85%, resulting in a projected market volume of US$1.12bn by 2029.
In global comparison, most revenue will be generated United Kingdom (US$10.10bn in 2025).
The average revenue per user (ARPU) in the Soccer market is projected to amount to US$214.94 in 2025.
In the Soccer market, the number of users is expected to amount to 5.1m users by 2029.
User penetration in the Soccer market will be at 26.2% in 2025.

Definition:

The Soccer market encompasses various aspects of the sport, including media coverage, ticket sales, and merchandise, catering to the immense global fanbase of soccer (football). It encompasses platforms and channels dedicated to delivering news, analysis, and entertainment related to soccer matches worldwide. Additionally, it includes the sale of tickets for live soccer events, facilitating fan engagement and revenue generation. Moreover, the market comprises the sale of various products and merchandise related to soccer, allowing fans to showcase their support for their favorite teams and players through licensed apparel, memorabilia, and collectibles.

Structure:

Soccer Media: Encompasses revenues from television and online streaming rights for soccer matches.
Soccer Ticket Sales: Comprises revenues from tickets sold for soccer matches held in stadiums, online ticketing platforms, and season ticket packages.
Soccer Merchandising: Includes revenues from the sale of official club merchandise, player merchandise, and general soccer-themed products.

Additional information:

Key metrics within the market include revenues, viewers, ticket revenues, ticket users, merchandise sales volumes, and users. Revenue streams primarily come from advertising, subscription fees, ticket sales, merchandise sales, and sponsorship deals. Data on broadcasting rights, online viewership, ticketing platforms, popular merchandise items, and fan preferences are essential for understanding market dynamics. Key players in the Soccer market include broadcasting networks, sports clubs, apparel brands, ticketing agencies, and online marketplaces.

For more detailed insights, refer to the additional information provided next to the respective data points.

Ticket sales from games, such as league games
Revenue from merchandise, such as jerseys
Revenue from media rights, such as TV broadcasting

Revenue from player transfers, such as transfer fees
Tickets sold on the secondary market, such as on eBay
Revenue from licensing or sponsorship, such as from logos

Sports: market data & analysis

The Soccer market in Netherlands has been facing sluggish growth due to various factors such as saturation in the market, declining interest from consumers, and limited revenue streams in sub-markets like Soccer Media and Merchandise. However, there is still potential for growth in the Soccer Ticket Sales sub-market, as live events continue to attract fans and generate revenue. Continued innovation and technological advancements may also drive growth in the future.

Customer preferences: The popularity of online streaming services has increased significantly in recent years, as consumers are now seeking convenient and affordable ways to watch live sports events from the comfort of their homes. This trend has been further amplified by the growing interest in international soccer leagues, with fans increasingly turning to online platforms to access a wider range of matches and coverage. Additionally, the rise of social media and digital marketing has allowed for more personalized and targeted promotions, attracting a larger and more engaged audience for soccer events.

Trends in the market: In the Netherlands, the professional soccer market has seen a surge in the use of data analytics to improve team performance and player recruitment. There is also a growing trend towards creating more eco-friendly and sustainable stadiums, with clubs investing in renewable energy sources and innovative environmental practices. These trends are significant as they show a shift towards utilizing technology and adopting sustainable practices in the sports industry. Industry stakeholders, such as clubs and sponsors, need to stay updated and adapt to these emerging trends to remain competitive and appeal to socially-conscious consumers.

Local special circumstances: In the Netherlands, the Soccer Market is heavily influenced by the countrys long-standing love for the sport, with a cultural emphasis on team building and community bonding through sports. Additionally, the countrys small size and dense population contribute to the popularity of local, community-based clubs and leagues, rather than large commercialized teams. Furthermore, government investment in youth soccer programs and infrastructure has led to a high level of talent and competitiveness, making the Dutch Soccer Market a hub for international recruitment.

Underlying macroeconomic factors: The Soccer Market within the Sports Market in the Netherlands is heavily influenced by macroeconomic factors such as the countrys strong economic health, government policies and investment in the sports industry. The Netherlands is a country with a highly developed and globally integrated economy, providing an environment suitable for the growth of the soccer market. Additionally, the rising popularity and demand for soccer globally, coupled with the countrys strong reputation in the sport and robust infrastructure, are driving the growth of the soccer market in the Netherlands. Furthermore, government support and investment in sports, particularly in developing and training young talents, have further propelled the markets growth in the country. This is evidenced by the success of the Netherlands national soccer team, which has consistently performed at the international level. Such factors create a favorable environment for the soccer market in the Netherlands to continue its growth trajectory.

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.

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Soccer - Netherlands

Revenue

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Global Comparison

Methodology

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