Soccer Media - Indonesia

Indonesia

Highlights

Revenue in the Soccer Media market is projected to reach US$35.93m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 3.82%, resulting in a projected market volume of US$43.32m by 2029.
In global comparison, most revenue will be generated United Kingdom (US$7.84bn in 2024).
The average revenue per user (ARPU) in the Soccer Media market is projected to amount to US$6.49 in 2024.
In the Soccer Media market, the number of users is expected to amount to 6.1m users by 2029.
User penetration in the Soccer Media market will be at 2.0% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Soccer Media market in Indonesia has seen minimal growth, influenced by factors including the countrys low internet penetration and the traditional popularity of TV broadcasting. This has hindered the markets potential for expansion within the larger Sports market in the region.

Customer preferences: One notable trend in the Soccer Media Market in Indonesia is the rise of digital media consumption among youth. With internet and smartphone usage on the rise, younger demographics are increasingly turning to online streaming platforms to access live games and highlights. This shift in consumer behavior is also influencing the creation of more interactive and gamified content, as well as partnerships between soccer clubs and digital platforms. The growing fan engagement through digital media is reshaping the way the sports industry approaches marketing and monetization strategies.

Trends in the market: In Indonesia, the soccer media market is experiencing a surge in online streaming services, with major players such as Mola TV and Vidio offering live matches and exclusive content to subscribers. This trend is driven by the increasing demand for on-the-go access to soccer content, especially among the tech-savvy younger generation. This presents a significant opportunity for industry stakeholders to capitalize on the growing digital media consumption in the country. Furthermore, the rise of these platforms is also leading to a more saturated market, with competition intensifying among streaming providers to secure rights to major soccer events. This could potentially drive up the cost of broadcasting rights and impact the profitability of the market in the long run.

Local special circumstances: In Indonesia, the Soccer Media Market is heavily influenced by the countrys deep-rooted passion for the sport and its large youth population. This has led to a growing demand for digital soccer content and platforms, as well as the emergence of local media players catering specifically to the Indonesian audience. Additionally, the countrys strict regulations on foreign ownership in media has resulted in a unique market landscape, with local players dominating and shaping the market dynamics.

Underlying macroeconomic factors: The Soccer Media Market in Indonesia is heavily influenced by macroeconomic factors such as the overall economic health of the nation, government policies on media and sports, and the overall growth of the Sports market. In recent years, Indonesia has experienced a significant increase in economic stability and growth, leading to higher disposable income and increased spending on entertainment, including sports. Additionally, the government has shown strong support for the development of the Sports market, leading to increased investments and initiatives to promote sports, such as the construction of new stadiums and hosting international tournaments. These factors have contributed to the growth of the Soccer Media Market within the larger Sports Market, making Indonesia a key player in the global soccer media industry.

Data coverage:

The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.

Modeling approach / Market size:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.