The Cricket Media Market in Indonesia has been steadily growing, fueled by the rising popularity of digital technologies and increased health awareness among consumers. However, the markets growth rate has seen a minimal decline, possibly due to factors such as competition and economic factors.
Customer preferences: The popularity of online streaming platforms has drastically changed the way Indonesian consumers consume media, with cricket matches also being made available online. This shift towards digital media consumption is driven by the increasing prevalence of smartphones and internet access among the younger demographic. Additionally, lifestyle factors such as busy schedules and the need for on-the-go entertainment have also contributed to the growth of the digital cricket media market in Indonesia.
Trends in the market: In Indonesia, the Cricket Media Market is witnessing a growth in online streaming services, with platforms such as Hotstar and JioTV offering live coverage of cricket matches. This trend is expected to continue as internet penetration increases, providing viewers with convenient access to live cricket content. Furthermore, in the global cricket media market, there is a growing demand for personalized and interactive content, leading to the emergence of fantasy cricket games and fan engagement platforms. This trend highlights the importance of captivating and engaging the audience, which will have implications for industry stakeholders in terms of developing innovative and interactive content to remain competitive in the market.
Local special circumstances: In Indonesia, the Cricket Media Market is influenced by the countrys diverse cultural landscape and booming smartphone usage. The market is driven by a younger population, with a strong interest in digital media and sports. Despite its popularity, regulatory limitations in the country may hinder its growth potential. Meanwhile, in neighbouring Australia, the Cricket Media Market is more established due to the countrys love for the sport and high disposable income. This has led to the adoption of advanced technology in broadcasting and engagement with cricket enthusiasts through various digital platforms.
Underlying macroeconomic factors: The Cricket Media Market of the Cricket Market within the Sports Market in Indonesia is influenced by macroeconomic factors such as economic stability, government policies, and investment in sports infrastructure. Countries with favorable policies and investments in sports facilities are likely to experience higher market growth compared to countries with weaker economic conditions and limited sports funding. Additionally, the growing popularity of cricket globally and the rise of digital media platforms are driving the demand for cricket media in the country.
Data coverage:
The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.Modeling approach / Market size:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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Mon - Fri, 9am - 6pm (EST)
