The American Football Merchandise Market in Indonesia is experiencing slow growth due to factors like limited interest in the sport, lower disposable income, and lack of availability of authentic merchandise. The convenience of online shopping platforms is also impacting the growth rate.
Customer preferences: With the rise of e-commerce and social media, American football merchandise is becoming more accessible to international consumers, particularly in countries like Indonesia. Social media has also played a crucial role in shaping consumer preferences, with fan communities using platforms to share information and showcase their teams spirit. Additionally, the increase in international players in the American football league has created a global fan base, driving demand for authentic merchandise and creating a sense of inclusivity within the sport.
Trends in the market: In Indonesia, the American Football merchandise market is experiencing a growing trend of online sales through e-commerce platforms. This trend is significant as it allows for a wider reach and easier access for customers, as well as reducing costs for retailers. In the American Football market in the US, there is a shift towards using sustainable and eco-friendly materials in merchandise, driven by consumer demand for ethical and environmentally conscious products. This trend has potential implications for industry stakeholders, as it may require adjustments to production processes and sourcing strategies. Furthermore, with the rising popularity of American Football in Indonesia, there is a potential for increased demand for authentic and licensed merchandise, creating opportunities for collaboration between American Football brands and Indonesian retailers.
Local special circumstances: In Indonesia, the American Football Merchandise Market has gained a strong foothold due to the countrys growing love for American football, influenced by the presence of popular NFL players and the success of American football teams. However, the market faces challenges such as cultural preferences for soccer and cost barriers for imported merchandise. In contrast, the American Football Merchandise Market in the USA is largely driven by fan loyalty and the popularity of major leagues, such as the NFL and NCAA. This is further supported by a well-established regulatory framework that promotes the growth of the market.
Underlying macroeconomic factors: The American Football Merchandise Market is heavily influenced by macroeconomic factors such as consumer spending, income levels, and economic growth. In Indonesia, for example, robust economic growth and a growing middle class have contributed to an increase in disposable income and consumer spending on American football merchandise. In the United States, a strong economy and high levels of consumer confidence have also driven demand for American football merchandise, as fans are willing to spend more on their favorite teams and players. Additionally, government policies such as tax incentives and subsidies can also have a significant impact on the market, as they can incentivize businesses to invest in the American football market and ultimately drive economic growth.
Data coverage:
The data encompasses B2C revenues. Figures are based on merchandise spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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