The Basketball Ticket Sales market in Indonesia is currently experiencing a negligible growth rate, impacted by factors such as fluctuating consumer interest, high competition, and the lack of major basketball events. However, efforts to promote the sport and increase online ticket sales may lead to future growth.
Customer preferences: As the popularity of basketball continues to rise in Indonesia, a notable shift in consumer preferences can be seen in the growing demand for online ticket purchases. This trend is a result of the increasing use of digital platforms for convenience and time-efficiency. Additionally, with the rise of social media and influencer marketing, there has been a shift towards online platforms for purchasing tickets, as consumers are influenced by their peers and prominent figures in the basketball community. Furthermore, the desire for contactless transactions due to COVID-19 has also contributed to the growing preference for online ticket sales.
Trends in the market: In Indonesia, the Basketball Ticket Sales Market is currently experiencing a rise in online sales, as more fans are turning to digital platforms to purchase tickets. This trend is significant as it allows for a larger reach and convenience for fans, potentially increasing the overall sales and revenue for the Basketball Market. However, there is also a growing trend of reselling tickets at inflated prices on online platforms, which could negatively impact the industry stakeholders, such as the teams and official ticket vendors. This could potentially lead to a loss of control over ticket pricing and distribution.
Local special circumstances: In Indonesia, the Basketball Ticket Sales Market of the Basketball Market within the Sports Market is heavily influenced by the countrys strong basketball culture. The popularity of the game has resulted in a thriving ticket sales market, with fans eagerly purchasing tickets for both local and international tournaments. Additionally, the widespread use of social media and mobile technology has made it easier for fans to buy tickets and stay updated on upcoming games. However, the lack of proper infrastructure and transportation in some areas can pose challenges for ticket sales and attendance at live games.
Underlying macroeconomic factors: The Basketball Ticket Sales Market in Indonesia is heavily influenced by macroeconomic factors such as the countrys economic growth, investment policies, and consumer spending power. As a developing country, Indonesias strong economic growth and government initiatives to improve infrastructure and promote consumer spending have contributed to the growth of the Basketball Market within the Sports Market. Furthermore, the rising middle-class population and the increasing popularity of basketball as a spectator sport have also led to a higher demand for basketball tickets. However, unpredictable fluctuations in currency exchange rates and the countrys political stability can have a significant impact on the overall market performance.
Data coverage:
The data encompasses B2C revenues. Figures are based on ticket spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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