Market Insights Advertising & Media Sports

Soccer - Indonesia

Indonesia

Revenue in the Soccer market is projected to reach US$164.10m in 2025.
Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 2.58%, resulting in a projected market volume of US$181.70m by 2029.
In global comparison, most revenue will be generated in the United Kingdom (US$10,100.00m in 2025).
The average revenue per user (ARPU) in the Soccer market is projected to amount to US$28.69 in 2025.
In the Soccer market, the number of users is expected to amount to 6.2m users by 2029.
User penetration in the Soccer market will be at 2.0% in 2025.

Market

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Analyst Opinion

The Soccer Market in Indonesia is experiencing moderate growth, influenced by the increasing use of digital technologies, growing interest in health and the ease of using online services. Factors like the expansion of the Soccer Media and the rising awareness of Soccer Merchandise and Ticket Sales also play a role. However, the growth rate remains low due to challenges such as economic instability and limited access to resources for investment in the market.

Customer preferences: The growing interest in wellness and healthy living has sparked a rise in demand for eco-friendly and sustainable soccer equipment, such as organic cotton jerseys and recycled plastic cleats. This trend is driven by consumers increasing awareness of environmental issues and the desire to align their choices with their values. Additionally, the rise of social media has also led to a surge in influencer marketing, with soccer players using their platforms to promote sustainable and ethical brands, further impacting consumer preferences.

Trends in the market: In Indonesia, the Soccer Market within the Sports Market is experiencing a surge in online sports betting, with more people turning to digital platforms for placing bets. Additionally, there is a growing trend of using social media influencers and online sports channels to advertise and promote soccer events and merchandise. This trend is expected to continue, as it allows for a wider reach and audience engagement. As a result, industry stakeholders, such as soccer teams and media companies, are investing more in digital marketing strategies and partnerships to tap into this trend and maximize profits.

Local special circumstances: In Indonesia, the Soccer Market within the Sports Market is heavily influenced by the countrys love for the sport. With a large population of passionate and dedicated fans, the market sees high demand for merchandise, tickets, and broadcasting rights. Additionally, Indonesias unique geography, with scattered islands, poses logistical challenges for tournaments and team travel. The countrys cultural diversity also plays a role, with certain regions having strong support for specific teams, creating a dynamic market with varying preferences and opportunities for growth.

Underlying macroeconomic factors: The Soccer Market within the Sports Market market in Indonesia is also impacted by macroeconomic factors such as economic stability, government policies, and the overall health of the Indonesian economy. With a growing middle class and a strong consumer base, Indonesia has emerged as a promising market for the sports industry. Additionally, increasing government support for sports programs and infrastructure development has led to a rise in the popularity of soccer among the Indonesian population. However, challenges such as income inequality, inflation, and currency fluctuations can also affect the purchasing power and spending behavior of consumers, which in turn can impact the growth of the Soccer Market in Indonesia.

Methodology

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.