Basketball Merchandise - Indonesia

Indonesia

Highlights

Revenue in the Basketball Merchandise market is projected to reach US$4.38m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 1.45%, resulting in a projected market volume of US$4.71m by 2029.
In global comparison, most revenue will be generated United States (US$1.11bn in 2024).
The average revenue per user (ARPU) in the Basketball Merchandise market is projected to amount to US$5.16 in 2024.
In the Basketball Merchandise market, the number of users is expected to amount to 279.9k users by 2029.
User penetration in the Basketball Merchandise market will be at 0.3% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The basketball merchandise market in Indonesia has seen minimal growth due to several factors, including limited consumer interest and lack of online availability. As a result, the market has not experienced significant expansion within the Sports market, with little impact from digital technologies or health awareness.

Customer preferences: In Indonesia, there has been a growing trend of incorporating traditional elements into basketball merchandise, catering to the local culture and preferences of consumers. This has been accompanied by a rise in demand for sustainable and eco-friendly products, driven by the younger generations increased awareness of environmental issues. Moreover, the popularity of basketball in Indonesias urban areas has led to a surge in demand for streetwear-inspired basketball apparel and accessories, reflecting the countrys vibrant and diverse fashion culture.

Trends in the market: In Indonesia, the Basketball Merchandise Market is showing a trend towards e-commerce, with more consumers turning to online platforms for purchasing basketball merchandise. This trend is expected to continue as the countrys digital landscape continues to grow and more people have access to the internet. This shift towards online shopping also has implications for industry stakeholders, as they must adapt their strategies to meet the demands of this evolving market. Additionally, there has been an increase in popularity for basketball apparel and merchandise featuring local players and teams, indicating a desire for more localized and culturally relevant products in Indonesia. This trend could potentially open up new opportunities for partnerships and collaborations between local brands and international basketball merchandise companies.

Local special circumstances: In Indonesia, the Basketball Merchandise market is heavily influenced by the countrys love for basketball and its vibrant streetball culture. Additionally, the countrys geographical landscape, with thousands of islands spread across a vast area, creates a unique challenge for distribution and access to physical stores. Furthermore, the countrys diverse cultural and religious beliefs also play a role in the types of merchandise that are popular, with a growing demand for modest and halal-friendly basketball apparel.

Underlying macroeconomic factors: The Basketball Merchandise Market in Indonesia is greatly impacted by macroeconomic factors such as the countrys economic stability, consumer purchasing power, and government policies. As a developing nation, Indonesia has seen significant growth in its economic indicators, leading to an increase in the populations disposable income. This has resulted in higher consumer spending on sports-related products, including basketball merchandise. Additionally, the governments support for the growth of the sports sector, through initiatives such as infrastructure development and investment in athletes, is further driving the demand for basketball merchandise in the country. The global economic landscape also plays a role, with the growing popularity of basketball worldwide leading to a higher demand for merchandise.

Data coverage:

The data encompasses B2C revenues. Figures are based on merchandise spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.