Baseball - Australia & Oceania | Statista Market Forecast

Revenue in the Baseball market is projected to reach US$4.09m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 1.87%, resulting in a projected market volume of US$4.49m by 2029.
In global comparison, most revenue will be generated United States (US$9.96bn in 2024).
The average revenue per user (ARPU) in the Baseball market is projected to amount to US$3.15 in 2024.
In the Baseball market, the number of users is expected to amount to 1.5m users by 2029.
User penetration in the Baseball market will be at 3.0% in 2024.

Definition:

The Baseball market encompasses various aspects of the sport, including media coverage, ticket sales, and merchandise, catering to the extensive global fanbase of baseball. It includes platforms and channels dedicated to delivering news, analysis, and entertainment related to baseball events worldwide, as well as the sale of tickets for live baseball games and various baseball-related merchandise.

Structure:

Baseball Media: This segment includes revenues from television and online streaming rights for baseball games, providing fans with access to live coverage and analysis.
Baseball Ticket Sales: This segment comprises revenues from the sale of tickets for baseball games held in stadiums, online ticketing platforms facilitating ticket purchases, and season ticket packages.
Baseball Merchandising: This segment encompasses revenues from the sale of various baseball-related products and merchandise, such as team jerseys, baseball caps, apparel, equipment, and memorabilia, allowing fans to showcase their support for their favorite teams and players.

Additional information:

Key metrics within the Baseball Market include revenues, viewers, ticket sales volumes, merchandise sales volumes, and market penetration rates. Revenue streams primarily come from advertising, subscription fees, ticket sales, merchandise sales, and sponsorship deals. Data on broadcasting rights, online viewership, ticketing platforms, popular merchandise items, and fan preferences are essential for understanding market dynamics. Key players in the Baseball Market include broadcasting networks, baseball teams, sports apparel brands, ticketing agencies, and online marketplaces.

For more detailed insights, refer to the additional information provided next to the respective data points.

Ticket sales from games, such as league games
Revenue from merchandise, such as jerseys
Revenue from media rights, such as TV broadcasting

Revenue from player transfers, such as transfer fees
Tickets sold on the secondary market, such as on eBay
Revenue from licensing or sponsorship, such as from logos

The Sports market in Australia & Oceania, specifically in the baseball sector, has seen a steady increase due to factors such as a rising interest in digital technologies, a growing health consciousness among consumers, and the convenience of online services. However, the overall market growth is relatively slow due to factors like inconsistent media coverage, limited merchandise options, and high ticket prices.

Customer preferences: Amidst the rising popularity of sports betting, there has been a noticeable shift in the preferences of consumers in Australia & Oceania in the baseball market. With the emergence of online sports betting platforms, consumers are now looking for more interactive and immersive experiences, leading to a surge in demand for live streaming services and in-game betting options. Demographic shifts towards a younger, tech-savvy generation have also played a significant role in the adoption of these new trends. As a result, there has been a gradual decline in traditional forms of watching and participating in baseball, with a greater focus on the digital landscape. This shift towards technology-driven experiences and convenience is shaping the future of the baseball market in the region.

Trends in the market: In Australia, the baseball market has seen a rise in the popularity of the sport, with more young athletes turning to baseball as their main sport. This trend is expected to continue, as the Australian Baseball League continues to expand and attract top players from around the world. Additionally, there has been a surge in the use of analytics and technology in the sport, with teams and players using data to improve performance and make strategic decisions. This trend is also expected to grow, with technology playing a bigger role in the development and success of the sport in Australia and Oceania. Industry stakeholders, such as teams and equipment manufacturers, will need to adapt to these trends and embrace new technology in order to stay competitive and meet the expectations of a modern baseball market.

Local special circumstances: In Australia and Oceania, the Baseball Market is heavily influenced by the popularity and success of other sports, such as cricket and rugby. The regions geographical location also poses challenges for travel and competition schedules. Additionally, differing cultural attitudes towards the sport play a role in the markets performance, with some countries having a rich history and tradition of baseball while others are relatively new to the sport. Furthermore, varying regulations and infrastructure for facilities and funding impact the growth and development of the Baseball Market in each respective country in this region.

Underlying macroeconomic factors: The Baseball Market within the Sports Market in Australia & Oceania is greatly influenced by macroeconomic factors such as the overall economic health of the region, global economic trends, government fiscal policies, and financial indicators. Favorable economic conditions, such as stable GDP growth and low unemployment, can lead to increased consumer spending on sports and leisure activities, including baseball. Additionally, government policies and investments in sports infrastructure, such as stadiums and training facilities, can also impact the growth and popularity of the baseball market in this region. However, economic downturns or financial challenges can result in decreased consumer spending and lower overall market performance. Therefore, it is important for businesses in the Baseball Market to closely monitor and adapt to macroeconomic conditions in order to remain competitive and thrive in this region.

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.