The Soccer Media Market in Australia & Oceania is facing slow growth due to factors such as limited coverage of soccer in mainstream media and the increasing popularity of social media as a source for soccer news and updates. This has led to a negligible growth rate, as consumers are shifting towards digital platforms for their soccer-related content.
Customer preferences: There has been a significant increase in the consumption of digital media content by soccer fans, especially in Australia & Oceania. With the growing popularity of streaming services and social media, there has been a shift towards online platforms for sports content consumption. Additionally, the younger demographic has shown a preference for interactive and immersive viewing experiences, leading to the rise of augmented reality and virtual reality in the soccer media market. This trend is expected to continue as technology advancements support more personalized and engaging content for fans.
Trends in the market: In Australia & Oceania, the Soccer Media Market is experiencing a surge in online streaming of soccer matches, as more viewers turn to digital platforms for live games and highlight reels. This trend is significant as it increases accessibility for fans and opens up new revenue streams for telecasters. However, it may also lead to declining television viewership and could disrupt traditional broadcasting models. Additionally, the rise of social media influencers promoting soccer content further adds to the changing landscape of the Soccer Media Market within the Sports Market.
Local special circumstances: In Australia & Oceania, the Soccer Media Market is heavily influenced by the success and popularity of the Australian national team in major international tournaments. The countrys strong sporting culture and love for soccer has also led to a high demand for soccer-related media content. Additionally, the regions geographical characteristics, such as remote locations and small population sizes, have made digital media platforms and online streaming services crucial in delivering soccer content to fans. Increased government investment in sports broadcasting has also played a significant role in the growth of the Soccer Media Market in Australia & Oceania.
Underlying macroeconomic factors: The Soccer Media Market in Australia & Oceania is heavily influenced by macroeconomic factors such as overall economic stability, consumer spending patterns, and government policies. The strength of the national economy and government investment in sports infrastructure play a significant role in shaping the demand for soccer media. Additionally, global economic trends, such as the rise of digital media and the growing popularity of international soccer leagues, also have a significant impact on the market. As consumer preferences shift towards online platforms for accessing sports content, companies in the Soccer Media Market need to adapt to these changing trends in order to remain competitive. Consequently, the markets performance in Australia & Oceania is heavily dependent on these macroeconomic factors and their effect on consumer behavior and market dynamics.
Data coverage:
The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.Modeling approach / Market size:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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