The Sports Market in Australia & Oceania has seen a significant growth in the Basketball sector, influenced by the increasing use of digital technologies, a surge in health consciousness among consumers, and the convenience of online services. However, the negligible growth rate in sub-markets such as Basketball Media, Merchandise and Ticket Sales can be attributed to the impact of external factors such as the COVID-19 pandemic and a saturated market.
Customer preferences: In Australia & Oceania, there has been a notable increase in interest and participation in basketball, driven by a growing awareness of health and fitness. This trend has also been observed among diverse demographics, such as women, older adults, and individuals from culturally diverse backgrounds. This has led to a surge in demand for digital platforms and apps to track and improve performance, as well as for virtual coaching and training services. The rise of online basketball communities and virtual tournaments also reflects the shift towards embracing a more flexible and connected basketball experience.
Trends in the market: In Australia & Oceania, the Basketball Market is experiencing an increasing demand for virtual and digital experiences due to the COVID-19 pandemic. This trend has led to the emergence of online basketball training programs and virtual competitions. Additionally, there has been a significant rise in the use of wearable technology and sports analytics, providing players and coaches with real-time performance data and insights. These trends are expected to continue driving growth in the market and also create new opportunities for technology and data companies to partner with basketball organizations.
Local special circumstances: In Australia & Oceania, the Basketball Market continues to thrive due to the regions love for the sport and the strong presence of professional leagues, such as the National Basketball League and the Womens National Basketball League. However, the market is also heavily influenced by its unique cultural and geographical factors. For example, Australias vast landmass and low population density have resulted in a strong emphasis on regional and community-based basketball programs. Additionally, the cultural diversity within the region has led to the integration of different styles of play, making it a hub for scouting and recruiting talented players from various backgrounds.
Underlying macroeconomic factors: In Australia & Oceania, the Basketball Market within the Sports Market is greatly affected by macroeconomic factors such as economic stability, consumer spending, and government policies supporting the growth of the sports industry. Countries with strong economies and a high demand for sports entertainment, like Australia and New Zealand, see a high demand for basketball and increased investment in the sport. Additionally, the rise of digital media and technology is transforming the way consumers engage with and consume sports content, further driving growth in the market. On the flipside, regions with struggling economies and limited consumer spending are likely to see slower growth in the basketball market.
Data coverage:
The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
