American Football - Indonesia | Statista Market Forecast

Revenue in the American Football market is projected to reach US$6.99m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 2.27%, resulting in a projected market volume of US$7.82m by 2029.
In global comparison, most revenue will be generated United States (US$25.84bn in 2024).
The average revenue per user (ARPU) in the American Football market is projected to amount to US$7.97 in 2024.
In the American Football market, the number of users is expected to amount to 892.5k users by 2029.
User penetration in the American Football market will be at 0.3% in 2024.

Definition:

The Football market encompasses various aspects of the sport, including media coverage, ticket sales, and merchandise, catering to the immense global fanbase of American football. It encompasses platforms and channels dedicated to delivering news, analysis, and entertainment related to football matches worldwide. Additionally, it includes the sale of tickets for live football events, facilitating fan engagement and revenue generation. Moreover, the market comprises the sale of various products and merchandise related to football, allowing fans to showcase their support for their favorite teams and players through licensed apparel, memorabilia, and collectibles.

Structure:

Football Media: Encompasses revenues from television and online streaming rights for football matches.
Football Ticket Sales: Comprises revenues from tickets sold for football matches held in stadiums, online ticketing platforms, and season ticket packages.
Football Merchandising: Includes revenues from the sale of official team merchandise, player merchandise, and general football-themed products.

Additional information:

Key metrics within the market include revenues, viewers, ticket revenues, ticket purchasers, merchandise sales volumes, and licensing fees. Revenue streams primarily come from advertising, subscription fees, ticket sales, merchandise sales, and sponsorship deals. Data on broadcasting rights, online viewership, ticketing platforms, popular merchandise items, and fan preferences are essential for understanding market dynamics. Key players in the Football market include broadcasting networks, sports teams, apparel brands, ticketing agencies, and online marketplaces.

For more detailed insights, refer to the additional information provided next to the respective data points.

Ticket sales from games, such as league games
Revenue from merchandise, such as jerseys
Revenue from media rights, such as TV broadcasting

Revenue from player transfers, such as transfer fees
Tickets sold on the secondary market, such as on eBay
Revenue from licensing or sponsorship, such as from logos

The American Football market in Indonesia is seeing a small but steady growth, driven by factors such as the increasing popularity of American football media, the availability of merchandise and the convenience of purchasing tickets online. However, this growth rate is being impacted by factors such as low public awareness and limited accessibility to American football events, contributing to the negligible growth.

Customer preferences: As the popularity of American football continues to grow in Indonesia, there has been a notable increase in demand for wearable technology and fitness tracking apps. This aligns with the trend of consumers seeking digital solutions for health and wellness, including online consultations with doctors. These shifts in preference can be attributed to a rise in health-consciousness and the need for convenient and remote management of chronic conditions.

Trends in the market: In Indonesia, the American Football market is gaining popularity with the establishment of local leagues and clubs. This trend has been further amplified by the increasing accessibility of live streaming and social media engagement. In the US, there is a growing trend of incorporating technology into training and analytics, with the use of virtual reality and data tracking tools. This trend is significant as it allows for more efficient and effective player development. For industry stakeholders, this presents opportunities for partnerships and collaborations in the technology and media sectors. In addition, the rise of American Football in Indonesia may lead to potential expansion and growth within the region.

Local special circumstances: In Indonesia, the American Football market is still in its early stages of development, with the potential to grow as the country becomes more sports-focused. This can be attributed to the rising interest in physical activity and the governments efforts to promote sports and fitness. On the other hand, in the US, the American Football market is deeply ingrained in the culture, with a strong fan base and well-established leagues. Additionally, factors such as strong sponsorship and media support have contributed to its success in the country.

Underlying macroeconomic factors: Factors such as current economic trends, national health statistics, taxation policies, and other relevant fiscal indicators significantly impact the American Football Market within the Sports Market. These macroeconomic factors can affect the overall performance and growth of the market, especially in terms of consumer spending power, sponsorships, and investments. For instance, a strong economy and rising disposable income may drive higher demand for football merchandise and event attendance, while economic downturns and financial instability may lead to decreased consumer spending in this sector. Furthermore, favorable government policies and investments in infrastructure can provide opportunities for growth and development in the American Football Market, while political and regulatory challenges may hinder market expansion.

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.