Key regions: Asia, United Kingdom, China, Germany, Japan
The Traditional TV & Home Video market in Oman is experiencing significant growth and development in recent years.
Customer preferences: Omani consumers have shown a strong preference for traditional TV and home video content. This can be attributed to several factors, including the cultural significance of television as a form of entertainment and the limited availability of high-speed internet access in certain regions. Additionally, many Omani households still rely on traditional TV services for news, sports, and other programming.
Trends in the market: One of the key trends in the Traditional TV & Home Video market in Oman is the increasing demand for high-definition (HD) and ultra-high-definition (UHD) content. As technology advances and prices become more affordable, Omani consumers are seeking better picture quality and immersive viewing experiences. This trend is driving the growth of the market, as consumers upgrade their TV sets and invest in home video systems that support HD and UHD content. Another trend in the market is the rise of video-on-demand (VOD) services. While traditional TV remains popular, Omani consumers are increasingly turning to VOD platforms to access a wide range of content, including movies, TV shows, and documentaries. This shift in consumer behavior is fueled by the convenience and flexibility offered by VOD services, as viewers can watch their favorite programs at any time and on any device.
Local special circumstances: Oman has a diverse population, with a mix of locals and expatriates from different countries. This cultural diversity has influenced the demand for traditional TV and home video content, as people seek programming that caters to their specific interests and preferences. As a result, the market in Oman offers a wide variety of channels and content from different regions, including Arabic, English, Indian, and other international programming.
Underlying macroeconomic factors: The growth of the Traditional TV & Home Video market in Oman can also be attributed to several macroeconomic factors. Firstly, the country has experienced steady economic growth in recent years, resulting in increased disposable income and purchasing power among consumers. This has allowed more households to invest in TVs and home video systems, driving the demand for traditional TV and home video content. Additionally, the government of Oman has taken initiatives to promote the development of the media and entertainment industry, including the expansion of broadcasting infrastructure and the introduction of new regulatory frameworks. These efforts have created a favorable business environment for traditional TV and home video providers, encouraging investment and innovation in the market. In conclusion, the Traditional TV & Home Video market in Oman is witnessing significant growth and development, driven by customer preferences for traditional TV content, the demand for high-definition and ultra-high-definition content, the rise of video-on-demand services, local special circumstances, and underlying macroeconomic factors. As technology continues to advance and consumer preferences evolve, it is expected that the market will continue to expand and offer new opportunities for both local and international players.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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