Market Insights Advertising & Media Media TV & Video

OTT Video - Oman

Oman

Revenue in the OTT Video market market in Oman is forecasted to reach US$126.30m in 2024.
The revenue is anticipated to demonstrate an annual growth rate (CAGR 2024-2029) of 5.40%, leading to a projected market volume of US$164.30m by 2029.
The largest market is OTT Video Advertising with a market volume of US$88.22m in 2024.
In a global context, the in the United States is expected to generate the most revenue (US$132,900.00m in 2024).
The number of users in the OTT Video market market in Oman is projected to reach 3.1m users by 2029.
User penetration is estimated to be 57.8% in 2024 and is forecasted to reach 62.5% by 2029.
The average revenue per user (ARPU) in the OTT Video market market is projected to be US$46.40 in 2024.
Oman's OTT Video market is experiencing rapid growth, driven by increasing internet penetration and demand for on-the-go entertainment.

Key regions: United Kingdom, Germany, Asia, South Korea, Japan

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Analyst Opinion

The OTT Video market in Oman is experiencing significant growth and development.

Customer preferences: Customers in Oman are increasingly turning to OTT Video platforms for their entertainment needs. This is due to several factors, including the convenience and flexibility of accessing content anytime and anywhere. With the rise of smartphones and high-speed internet connectivity, more people are opting for OTT Video services over traditional cable or satellite TV. Additionally, the availability of a wide range of content, including movies, TV shows, and original programming, is attracting customers to these platforms.

Trends in the market: One of the key trends in the OTT Video market in Oman is the increasing adoption of subscription-based models. Customers are willing to pay a monthly or annual fee to access a vast library of content without the need for advertisements. This trend is driven by the desire for uninterrupted viewing experiences and the ability to binge-watch entire seasons or series. OTT Video providers are capitalizing on this trend by offering competitive pricing plans and exclusive content to attract and retain subscribers. Another trend in the market is the growing popularity of local and regional content. While international content still holds a significant share in the market, there is a rising demand for content that reflects the cultural and linguistic preferences of Omani viewers. OTT Video platforms are investing in producing and acquiring local content to cater to this demand. This trend not only enhances customer satisfaction but also promotes the growth of the local entertainment industry.

Local special circumstances: The OTT Video market in Oman is influenced by certain local special circumstances. One such circumstance is the cultural and religious sensitivities in the country. OTT Video platforms need to ensure that the content they offer complies with local regulations and does not offend or violate cultural norms. This requirement may result in certain content restrictions, but it also presents an opportunity for platforms to curate content that is culturally appropriate and resonates with the local audience.

Underlying macroeconomic factors: The growth of the OTT Video market in Oman is supported by several underlying macroeconomic factors. The country has witnessed significant investments in telecommunications infrastructure, including the expansion of high-speed internet connectivity. This has facilitated the widespread adoption of OTT Video services and improved the overall user experience. Additionally, the increasing disposable income and changing lifestyles of Omani consumers have contributed to the growth of the market. As more people prioritize entertainment and leisure activities, the demand for OTT Video services is expected to continue to rise.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.

Modeling approach / Segment size:

The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.