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Key regions: Japan, Germany, South Korea, China, Asia
The Mobile Games market in Oman has been experiencing significant growth in recent years.
Customer preferences: Customers in Oman have shown a strong preference for mobile games, with a growing number of people using smartphones and tablets for entertainment purposes. The convenience and portability of mobile devices make them an ideal platform for gaming, and this has contributed to the increasing popularity of mobile games in the country. Additionally, the availability of a wide range of game genres and the ability to play games offline have also attracted customers to the mobile gaming market in Oman.
Trends in the market: One of the key trends in the mobile games market in Oman is the rise of multiplayer and social gaming. Players are increasingly looking for interactive experiences where they can connect and compete with friends and other players. This has led to the development of mobile games that offer multiplayer modes and social features, such as chat functions and leaderboards. The popularity of these types of games is expected to continue to grow in the coming years. Another trend in the market is the increasing adoption of in-app purchases. Many mobile games in Oman are free to download and play, but offer in-app purchases that allow players to enhance their gaming experience or unlock additional content. This business model has proven to be successful, as players are willing to spend money on virtual goods and upgrades within the game. Game developers are capitalizing on this trend by creating games that offer a variety of in-app purchase options.
Local special circumstances: Oman has a young population, with a high proportion of tech-savvy individuals. This demographic factor has contributed to the growth of the mobile games market in the country. Young people in Oman are more likely to own smartphones and tablets, and they are also more likely to spend time playing mobile games. Additionally, the increasing availability of affordable smartphones and mobile data plans has made mobile gaming more accessible to a wider audience in Oman.
Underlying macroeconomic factors: The strong economic growth in Oman has also played a role in the development of the mobile games market. As the economy has grown, so has the disposable income of individuals, allowing them to spend more on leisure activities such as gaming. Additionally, the government has invested in the development of the information and communication technology sector, which has contributed to the growth of the mobile games market in Oman. The availability of high-speed internet and the expansion of mobile networks have made it easier for people to access and play mobile games.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the Video Games market. Digital video games are defined as fee-based video games distributed over the internet. These include online games, download games, mobile games, and gaming networks. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.Modeling approach / market size:
The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.Mon - Fri, 9am - 6pm (EST)
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