Key regions: China, South Korea, Asia, France, United Kingdom
The TV & Video market in Oman is experiencing significant growth and development in recent years.
Customer preferences: Omani consumers have shown a strong preference for high-quality and technologically advanced TV and video products. They are increasingly demanding larger screen sizes, higher resolutions, and smart features that allow them to access online streaming platforms and other digital content. This shift in preferences is driven by the growing popularity of streaming services and the desire for an immersive entertainment experience.
Trends in the market: One of the key trends in the TV & Video market in Oman is the increasing adoption of smart TVs. These TVs offer built-in internet connectivity and allow users to access a wide range of online content, including streaming services like Netflix and Amazon Prime Video. This trend is fueled by the growing availability of high-speed internet and the desire for convenience and flexibility in content consumption. Another trend in the market is the rising demand for 4K Ultra HD TVs. Omani consumers are increasingly seeking TVs with higher resolutions, as they provide a more detailed and lifelike viewing experience. This trend is driven by the decreasing prices of 4K TVs and the availability of a wide range of 4K content, including movies, TV shows, and sports events.
Local special circumstances: The TV & Video market in Oman is also influenced by local cultural and religious factors. Oman is a conservative country with a significant Muslim population, and there are certain content restrictions in place. This has led to the popularity of satellite TV services, which offer a wide range of international channels while adhering to local regulations. Additionally, the government has been investing in the development of local TV and film production, aiming to promote Omani culture and create opportunities for local talent.
Underlying macroeconomic factors: The development of the TV & Video market in Oman is closely tied to the overall economic growth of the country. Oman has been investing heavily in infrastructure development, including the expansion of telecommunications networks and the improvement of internet connectivity. This has created a favorable environment for the growth of the TV & Video market, as consumers have better access to online content and are more willing to invest in high-quality TV and video products. Furthermore, the increasing disposable income and changing lifestyles of Omani consumers have contributed to the growth of the market. As people have more purchasing power and seek better entertainment options, they are willing to spend more on TVs and video equipment. This trend is expected to continue in the coming years, as the Omani economy diversifies and the standard of living improves. In conclusion, the TV & Video market in Oman is experiencing significant growth and development, driven by customer preferences for high-quality and technologically advanced products. The increasing adoption of smart TVs and 4K Ultra HD TVs, along with the availability of online streaming services, are key trends shaping the market. Local cultural and religious factors, as well as the overall economic growth of Oman, also play a significant role in the development of the market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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