Key regions: Asia, United Kingdom, China, Germany, Japan
The Traditional TV & Home Video market in EU-27 is experiencing significant growth and development in recent years.
Customer preferences: Customers in the EU-27 region have shown a strong preference for traditional TV and home video content. Despite the rise of digital streaming platforms, many consumers still enjoy the experience of watching television shows and movies on their traditional TV sets. This preference can be attributed to several factors, including the comfort and familiarity of traditional TV, the ability to watch live broadcasts, and the wide range of channels and content available.
Trends in the market: One of the key trends in the Traditional TV & Home Video market in EU-27 is the increasing demand for high-definition (HD) and ultra-high-definition (UHD) content. As technology continues to advance, consumers are increasingly seeking higher quality viewing experiences. This trend has led to the production and distribution of more content in HD and UHD formats, as well as the availability of compatible TVs and home video equipment. Another trend in the market is the growing popularity of streaming services offered by traditional TV broadcasters. Recognizing the shift in consumer behavior towards digital streaming, many traditional TV broadcasters have launched their own streaming platforms to compete with standalone streaming services. This allows customers to access their favorite TV shows and movies on-demand, providing greater convenience and flexibility.
Local special circumstances: The Traditional TV & Home Video market in EU-27 is influenced by several local special circumstances. One such circumstance is the diverse linguistic and cultural landscape of the region. Each country within the EU-27 has its own unique preferences and viewing habits, which can impact the content produced and consumed. Broadcasters and content creators must tailor their offerings to cater to these local preferences, resulting in a wide variety of content available in different languages and genres. Another special circumstance is the regulatory environment within the EU-27. The region has implemented several regulations to protect consumer rights and promote fair competition in the media industry. This includes rules on advertising, content standards, and cross-border broadcasting. These regulations can shape the market dynamics and influence the strategies of traditional TV broadcasters and home video distributors.
Underlying macroeconomic factors: The development of the Traditional TV & Home Video market in EU-27 is also influenced by underlying macroeconomic factors. The overall economic growth and stability of the region play a significant role in consumer spending power and willingness to invest in home entertainment. In addition, the availability and affordability of high-speed internet access are crucial for the success of streaming services and the adoption of digital technologies in the market. Furthermore, demographic factors such as population size, age distribution, and urbanization rates can impact the demand for traditional TV and home video content. Countries with larger populations and higher urbanization rates may have a larger customer base and greater demand for television and home video products. In conclusion, the Traditional TV & Home Video market in EU-27 is experiencing growth and development due to customer preferences for traditional TV, trends in high-definition and streaming content, local special circumstances, and underlying macroeconomic factors. As technology continues to advance and consumer preferences evolve, the market is likely to continue evolving and adapting to meet the changing needs and demands of customers in the EU-27 region.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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