Key regions: Europe, France, Asia, United Kingdom, Germany
The Cinema market in EU-27 is experiencing significant growth and development, driven by changing customer preferences and underlying macroeconomic factors.
Customer preferences: In recent years, there has been a shift in customer preferences towards immersive and experiential entertainment options. This has led to an increased demand for cinema experiences that go beyond traditional movie screenings. Customers are now seeking out cinemas that offer premium amenities such as luxury seating, state-of-the-art sound systems, and advanced visual effects. Additionally, there is a growing interest in alternative content, such as live broadcasts of sporting events and concerts, which has further contributed to the expansion of the cinema market.
Trends in the market: One of the key trends in the cinema market in EU-27 is the rise of multiplex cinemas. Multiplexes, which house multiple screens under one roof, have become increasingly popular due to their ability to offer a wide variety of movie choices and convenient scheduling options. This trend has been driven by the desire for increased choice and flexibility among customers. Another trend in the market is the growing popularity of event cinema. Event cinema refers to the screening of live events, such as theater performances, ballets, and opera, in cinemas. This trend has been fueled by the desire for unique and exclusive experiences, as well as the accessibility and affordability of event cinema compared to attending live performances in traditional venues.
Local special circumstances: Each country within the EU-27 has its own unique cinema market dynamics. For example, in countries with a strong domestic film industry, there is a greater emphasis on promoting and supporting local films. This can be seen in the allocation of screen time and the implementation of policies that encourage the production and distribution of domestic films. On the other hand, countries with smaller film industries may rely more heavily on international releases to attract audiences.
Underlying macroeconomic factors: The growth of the cinema market in EU-27 is also influenced by underlying macroeconomic factors. For instance, the overall economic growth and disposable income levels in a country can impact consumer spending on leisure activities, including cinema. A strong economy and rising incomes generally lead to increased cinema attendance. Additionally, factors such as population growth, urbanization, and changing demographics also play a role in shaping the cinema market. As populations grow and urban areas expand, there is a greater demand for entertainment options, including cinemas. In conclusion, the cinema market in EU-27 is evolving to meet changing customer preferences for immersive and experiential entertainment. The rise of multiplex cinemas and event cinema are key trends driving the market's growth. Additionally, local special circumstances and underlying macroeconomic factors also contribute to the development of the cinema market in each country within the EU-27.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.Modeling approach / market size:
The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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