Cinema Advertising - EU-27

EU-27

Highlights

Ad spending in the Cinema Advertising market market in the EU-27 is projected to reach US$535.80m in 2024.
Ad spending in this sector is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 5.69%, resulting in a projected market volume of US$706.50m by 2029.
While a significant portion of revenue will be generated the United States, the Cinema Advertising market market within the EU-27 is also anticipated to grow.
The number of viewers in the Cinema Advertising market market in the EU-27 is expected to reach 190.5m users by 2029.
The average ad spending per viewer in the Cinema Advertising market market in the EU-27 is projected to amount to US$3.12 in 2024.
Cinema advertising in France is experiencing a revival as brands increasingly leverage immersive storytelling to engage audiences post-pandemic.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Cinema Advertising market in EU-27 is experiencing steady growth due to customer preferences for immersive and engaging advertising experiences, as well as the increasing popularity of cinema as a form of entertainment.

Customer preferences: Customers in the EU-27 region are increasingly seeking immersive and engaging advertising experiences. Traditional forms of advertising, such as television commercials and online banner ads, are becoming less effective as consumers are becoming more adept at filtering out these messages. Cinema advertising offers a unique opportunity for brands to captivate audiences in a distraction-free environment, where they are fully engaged with the content on the big screen.

Trends in the market: One of the key trends in the Cinema Advertising market in EU-27 is the rise of targeted and personalized advertising. Advertisers are leveraging data analytics and audience segmentation techniques to deliver tailored messages to specific demographic groups. This allows brands to create more relevant and impactful advertisements that resonate with their target audience. Additionally, advancements in technology have enabled the integration of interactive elements into cinema advertisements, further enhancing the immersive experience for viewers. Another trend in the market is the increasing collaboration between advertisers and film studios. Brands are recognizing the value of aligning their products or services with popular movies, as it allows them to tap into the existing fan base and generate buzz around their brand. This trend is particularly evident during the release of highly anticipated blockbuster films, where advertisers are willing to pay a premium to secure advertising slots before or during the screening of these movies.

Local special circumstances: The Cinema Advertising market in EU-27 is influenced by local special circumstances, such as language barriers and cultural differences. Advertisers need to consider these factors when creating cinema advertisements to ensure that they are relevant and resonate with the local audience. Additionally, each country within the EU-27 region may have its own regulations and guidelines for cinema advertising, which advertisers must adhere to in order to comply with local laws.

Underlying macroeconomic factors: The growth of the Cinema Advertising market in EU-27 is also supported by underlying macroeconomic factors. The region has experienced stable economic growth in recent years, which has led to increased consumer spending on entertainment and leisure activities. As cinema attendance continues to rise, advertisers see an opportunity to reach a captive audience and promote their products or services. Furthermore, the EU-27 region is home to a diverse and multicultural population, providing advertisers with a wide range of target markets to reach through cinema advertising. In conclusion, the Cinema Advertising market in EU-27 is growing due to customer preferences for immersive and engaging advertising experiences, as well as the increasing popularity of cinema as a form of entertainment. Advertisers are leveraging targeted and personalized advertising techniques, as well as collaborating with film studios to maximize the impact of their advertisements. Local special circumstances, such as language barriers and cultural differences, need to be considered when creating cinema advertisements. The underlying macroeconomic factors, including stable economic growth and a diverse population, further support the growth of the market.

Data coverage:

The data encompasses B2B enterprises. Figures are based on the Cinema Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers advertising both on and off screen in cinemas, including ads shown before a movie and those displayed inside a cinema.

Modeling approach / market size:

Market size is determined by a combined top-down and bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party reports, and survey results from our primary research (e.g., Consumer Insights) to analyze the markets.as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, reported performance indicators of key market players as well as performance factors (e.g., user penetration and usage) to analyze the markets.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.