Key regions: China, South Korea, Asia, France, United Kingdom
The TV & Video market in EU-27 has experienced significant growth and development in recent years. Customer preferences have shifted towards on-demand streaming services and digital content, leading to a decline in traditional television viewership. This trend is driven by several factors, including technological advancements, changing consumer behaviors, and the availability of high-speed internet.
Customer preferences: Customers in EU-27 are increasingly turning to on-demand streaming services such as Netflix, Amazon Prime Video, and Disney+ for their entertainment needs. These platforms offer a wide range of content, including movies, TV shows, and original programming, which can be accessed anytime and anywhere. The convenience and flexibility of these services have resonated with consumers, leading to a decline in traditional television viewership.
Trends in the market: One of the key trends in the TV & Video market in EU-27 is the rise of subscription video-on-demand (SVOD) services. These platforms offer a vast library of content for a monthly subscription fee, attracting a large number of subscribers. The increasing popularity of SVOD services has led to a decrease in linear television viewership and a shift towards on-demand viewing. Another trend in the market is the proliferation of smart TVs and connected devices. Smart TVs allow consumers to access streaming services directly through their television sets, eliminating the need for additional devices such as streaming boxes or sticks. This convenience has contributed to the growth of the on-demand streaming market.
Local special circumstances: Each country in EU-27 has its own unique characteristics and preferences when it comes to TV & Video consumption. For example, in countries with a strong film industry such as France and Italy, there is a high demand for local content. Streaming platforms have responded to this demand by producing original content in local languages, catering to the specific preferences of each market. In addition, some countries in EU-27 have strong public broadcasting systems, which provide a wide range of programming to their audiences. These public broadcasters have also embraced the digital revolution by offering their content through online platforms and on-demand services.
Underlying macroeconomic factors: The growth of the TV & Video market in EU-27 is also influenced by underlying macroeconomic factors. The region has seen steady economic growth in recent years, which has led to increased disposable income and consumer spending. This has allowed consumers to invest in high-quality televisions, streaming devices, and subscription services. Furthermore, the availability of high-speed internet has played a crucial role in the development of the TV & Video market. With faster internet connections, consumers can stream high-definition content without buffering or interruptions, enhancing the overall viewing experience. The expansion of broadband infrastructure across EU-27 has facilitated the adoption of streaming services and contributed to the growth of the market. In conclusion, the TV & Video market in EU-27 is evolving rapidly, driven by changing customer preferences, technological advancements, and underlying macroeconomic factors. The rise of on-demand streaming services and the availability of high-speed internet have transformed the way people consume TV and video content. This trend is likely to continue as consumers seek convenience, flexibility, and a wide range of content options.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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