Cinema Concessions - EU-27

EU-27

Highlights

In the EU-27, revenue in the Cinema Concessions market market is projected to reach US$5.56bn in 2024.
Revenue is anticipated to exhibit an annual growth rate (CAGR 2024-2029) of 3.47%, leading to a projected market volume of US$6.60bn by 2029.
Within the Cinema Concessions market market, the number of viewers in the EU-27 is expected to amount to 190.5m users by 2029.
User penetration is forecasted to be 38.4% in 2024, with an increase to 42.9% by 2029.
The average revenue per viewer in the EU-27 is expected to reach US$32.41.
In a global context, the highest revenue will be generated the United States, where it is projected to be US$9.88bn in 2024.
In the EU-27, cinema concessions are increasingly focused on premium snack offerings, reflecting a growing consumer preference for enhanced viewing experiences.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Cinema Concessions market in EU-27 has been experiencing significant growth in recent years, driven by changing customer preferences and local special circumstances.

Customer preferences: Customers in the EU-27 have shown a growing preference for a more immersive and enjoyable cinema experience. They are increasingly looking for a complete entertainment package, which includes not only the movie itself but also a range of concessions such as popcorn, soft drinks, and snacks. This trend is driven by the desire for convenience and the opportunity to enhance the overall movie-watching experience. Additionally, customers are becoming more health-conscious and are seeking healthier options in cinema concessions, such as organic snacks and low-sugar beverages.

Trends in the market: One of the key trends in the Cinema Concessions market in the EU-27 is the increasing popularity of premium concessions. Cinemas are offering a wider variety of high-quality and gourmet options to cater to the growing demand for premium experiences. This includes artisanal popcorn flavors, gourmet hot dogs, and craft beers. These premium concessions not only provide a unique and indulgent experience for customers but also contribute to increased revenue for cinema operators. Another trend in the market is the integration of technology in the concession experience. Many cinemas in the EU-27 are adopting self-service kiosks and mobile apps to streamline the ordering and payment process. This not only improves efficiency but also allows for personalized recommendations and promotions based on customer preferences. Additionally, the use of digital menu boards and interactive displays enhances the overall customer experience and helps to drive sales.

Local special circumstances: The Cinema Concessions market in the EU-27 is also influenced by local special circumstances. For example, in countries with a strong coffee culture, cinemas are increasingly offering specialty coffee options to cater to customer preferences. In countries with a strong tradition of snacking, cinemas are expanding their concession offerings to include local snacks and treats. These local special circumstances contribute to the overall diversity and uniqueness of the cinema concessions market in the EU-27.

Underlying macroeconomic factors: The growth of the Cinema Concessions market in the EU-27 is also supported by underlying macroeconomic factors. The improving economic conditions in the region have led to increased disposable income, allowing customers to spend more on leisure activities such as going to the cinema. Additionally, the increasing number of cinema screens and the expansion of cinema chains in the EU-27 have contributed to the growth of the concessions market. The presence of major international cinema chains in the region has also led to the adoption of global best practices and the introduction of innovative concession offerings.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.